Sixty-SecostA 
Hnni4j^iaAy 
A. J. EDWARDS, President 
A S THIS BOOK goes to press we are celebrating our Sixty^Second 
Anniversary—Sixty^two years of tireless effort and service to thorn 
sands of customers throughout the Middle West, whose generous 
patronage has made this nursery an outstanding success. 
In 1875 Coe and Converse established a small fruit farm, growing berries 
for market and selling what plants they could, as a side line. 
In 1886 J. M. Edwards and his two sons, Frank C., and Arthur J., also 
started in growing fruit and selling plants. A few years later Frank C. 
Edwards established a place of his own. 
The three firms continued in business separately until 1902 when they 
incorporated as the Coe, Converse & Edwards Co. Beginning with a small 
patch of berries, we have increased our acreage until we are now using 
120 acres, growing and handling a complete line of Fruit, Shade and Orna" 
mental Trees, Evergreens, Shrubs, Small Fruits, etc., in fact, everything 
found in a first class nursery. We are supplying thousands of customers 
each year with the material to make their home grounds beautiful and 
fruitful. 
We rejoice in the warm friendship that has for so many years existed 
between our customer friends and ourselves. One of the outstanding im 
dustnalists of this country, in a famous speech, said: “No bargain is a good 
one unless both the buyer and the seller profit.” This fundamentally sound 
reasoning has always been the basis of our policy. 
A. J. Edwards, now President of the company, is starting on his fiftyTrst 
year of continuous work with plant and tree life. These years have seen 
many ups and downs. The practical experience gained during this time is 
available to all of you. All you have to do is to ask for it. 
We solicit your continued good will and patronage, and it is our hope 
that we may number among our friends and customers, many of those 
who are now in need of the service we have to offer. 
We are happy to place in your hands our most recent catalog. We have 
tried to put in this book the main varieties we consider practical and valm 
able for the home owners in this latitude, west of the Great Lakes. On its 
pages is offered honest merchandise, accurately described and illustrated 
with many natural color pictures, to enable you to place your orders with 
confidence. 
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