Our 300-foot 
house of Boll Cal¬ 
endula planted en¬ 
tirely with single 
plant selections for 
improving our stock 
and trying for new 
colors. 
Ball Red Book 
(By Geo. J. Ball) 
In this handy florist "pocket book" 
will be found plainly worded suggestions 
for growing all important Florists' seed- 
grown crops. Regularly rewritten and en¬ 
larged. We try to make it valuable to 
you, for we know that the success of our 
business depends on the prosperity of 
yours. 
European Floriculture 
As Noted by GEO. J. BALL 
An account of a trip through the prin¬ 
cipal European centers, with descriptions 
of many interesting varieties that should 
be better known and used by American 
florists. Sent gratis on request. 
Our main trial ground that 
clearly tells us what is good 
and what is not good in flow¬ 
er seeds. 
Service 
In any well-founded, prosperous business these days, 
service will be found more than a catch phrase. The giving 
of suggestions or information on the care or suitability of 
plants or flowers, for any occasion, offers a high opportun¬ 
ity for service. It calls for experienced ability. A business 
might easily rise or fall on the quality of such service. De¬ 
pendable service builds priceless good will attitude that 
answers the problem of the price competitor. The class of 
attendance at F. T. D. gatherings and short courses is 
usually not so much interested in price as in originality and 
quality. Add to this real service, and the answer will be 
good business. 
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