UTTER Nursery STOCK 
at LOWER PRICES/ 
For over 60 years Emlong’s have been growing and selling the finest 
nursery stock in the world. We have built a great business on the 
CONFIDENCE OF OUR CUSTOMERS. Every year we gain 
over 10,000 new customers through the unsolicited recommendations 
of our satisfied customers. Thousands have become financially 
independent growing fruit from Emlong stock! 
1937 is YOUR OPPORTUNITY YEAR! Fruit plants and trees 
have become very scarce due to the severe Winter of 1935 and long 
drought of 1936. Fruit prices soared to new high levels last Summer. 
The scarcity will last many years. NOW IS THE TIME to set 
every available acre on your farm to fruit plants and trees and 
GET IN LINE FOR YOUR SHARE OF THE FINE PROFITS 
THAT ARE SURE TO BE MADE DURING THE YEARS TO 
COME! 
Fruit growing is easy, pleasant work and requires no previous 
experience. Every acre of fruit brings as much profit as 40 acres of 
grain! Strawberries and Asparagus bring $800 to $1500 per acre; 
Raspberries, Blackberries and Grapes bring $500 to $1000 per acre; 
Peaches, Apples, etc. equally fine returns. So why waste time, 
energy and land on common crops? 
OUR 4-SQUARE POLICY 
For 1937 we are offering you GREATER VALUES IN NURSERY STOCK 
THAN EVER BEFORE! Here’s how we SAVE YOU MONEY: (1) By selling 
direct to you with no agent’s commission to pay. (2) by GROWING OUR OWN 
STOCK and shipping DIRECT TO YOU. (3) By letting our STOCK and our 
CUSTOMERS ADVERTISE FOR US instead of spending thousands on flashy 
magazine and radio advertising at your expense. (4) By LIBERAL CASH DIS¬ 
COUNTS for early orders. (Because receiving orders early helps us handle the 
large volume more efficiently.) 
My 1937 Offer to YOU: 
We feed our soil generously with cover crops and 
cattle manure. 
Special chisel pulverizes the ground 18 inches deep, 
insuring long roots. 
Keeping our fields free from weeds conserves all 
n plant food for nursery stock. 
FAIR PRICES 
In spite of the great scarcity of stock this year, we have put fair and square prices 
on our stock. That means that the limited supply will sell out early in the season. 
This is OUR ONLY CATALOG FOR 1937, and there will be NO PRICE- CUT¬ 
TING LATE IN THE SPRING. We want to furnish you FIRST QUALITY 
STOCK so that you can GROW FIRST QUALITY FRUIT — and the only 
way we can continue this policy is to charge FAIR PRICES. We urge you to 
order early to avoid being disappointed late in the season. We reserve stock to 
be shipped at the proper planting time for your locality. 
Frequent spraying insures plants being free from 
disease and insect pests. 
MONEY BACK 
GUARANTEE 
You are taking no 
chance when you deal 
with EMLONG’S. All 
stock guaranteed to 
reach you in perfect 
condition and to be 
true to name and 
strictly first class. If 
found otherwise notify 
us within three days 
after arrival; damaged 
stock will be replaced 
promptly or purchase 
price refunded. It is 
mutually agreed that in 
no case will we be liable 
for a sum greater than 
the purchase price of 
any stock. 
