FORTY-FOUR YEARS OF “GOLDEN RULE” SERVICE 
3 
Let’s Qo, Agricultural America! 
W ITH the depression well be' 
hind us and with general ris' 
ing prices, there has never 
been a brighter outlook for the pro' 
ducer of agricultural products. 
With confidence restored, the fruit 
grower and planter is able to map 
out a program with the assurance that 
he is going to be well repaid for his 
effort and his investment. Specifically 
fruit crops in general have an excep' 
tionally fine outlook, and there is no 
question but what this is the time to 
plant. 
The next most important step fob 
lowing the decision to plant is the 
selection of source of supply for your 
fruit trees and other nursery stock. 
The reputation the House of Allen 
has built up and so carefully guarded 
for a period of over 44 years is your 
guarantee that Allen’s stock is exactly 
as represented in this catalog which 
we take pleasure in sending you. 
There has been quite a shortage and 
high grade trees and nursery stock are scarce and the demand is going to be heavy. While the cost 
of production is considerably increased, we have kept our prices as low as we could without suf' 
fering heavy loss. We know we will be unable to supply the heavy demand our customers make, 
but when our standard high quality stock is gone, there will be no more! No unsatisfactory stock 
goes out under the Allen label! We can only urge you to order early. If your order comes in too 
late, your money will be promptly refunded. 
We have had forty'four years of successful business, increasing, not phenomenally, but steadily. 
We have always believed this to be due to our sound, approved methods of growing and selling 
and fair treatment to our customers. Our land is good land, well fertilized, well drained and well 
cultivated. We use the most modern methods for working the soil, harvesting seeds, digging 
plants, sorting, packing, and shipping. Efficiency is our watchword. 
This same efficiency has been applied to selling our product. Long ago we decided that the 
cheapest and best way to sell nursery stock was through a good catalog. We have no salesmen, 
therefore, no expensive commissions. And believing, as we always have, in only a fair profit, we 
can and do pass on these savings to our customers. 
You can buy cheaper seeds and nursery stock than ours. But you can’t buy any better at any 
price. In the long run the best is cheapest, especially when it is bought at Allen’s “Golden Rule” 
prices. 
Every order, large or small, receives our most prompt and courteous attention. If adjustments 
should be necessary, though they seldom are, they are cheerfully and satisfactorily arranged. No 
sale is complete until the customer is satisfied. 
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The Geneva Savings andTrust Company 
Geneva.Oiiio 
TO WHOM IT MAY CONCERNs- 
Allen's Nurseries and Seed House has been a customer of 
this bank for some time and has been engaged in the growing and 
celling of Nursery stock and Seeds for a great many years In 
this locality. 
We have found them prompt and reliable in every way and 
their dealings with us have been most satisfactory. 
It Is a pleasure to reoommend Allen's Nurseries and Seed 
House to anyone In need of the goods they offer for sale. We 
also consider them an excellent credit risk for such #3 they 
are likely to ask. 
Their goods will always be found as represented and I am 
sure any business dealings with men of such experience and 
character as the Allens will be both satisfactory and pleasant. 
Yours very trul 
Secretary & Treasurer 
aas/mu 
