WORLD’S 
GREATEST 
VALUES 
_ I'll Save _ 
You More Money ThisYear 
Dear Friend: Here I am again for the fifteenth consecutive year writing my annual message to our thousands 
of customers and friends. Well, we have all had some ups and downs during that time, but hope you are 
still on top. HThere is always something new in the seed business. We have a. condition now that has not 
existed in the past ten years. This refers especially to the unusually large shortage of three of the lead 
ing seed crops—Red Clover, Alfalfa and Sweet Clover. In the Middle West there was about 25% of a 
Red Clover crop. There was a good crop in Idaho, but the growers held their seed for enormous 
prices. There were millions of pounds of Red Clover imported from Europe on account of the 
high price for domestic seed. Some of the big wholesale seed houses who sell to your local 
dealers bought quite a lot of this seed. Next, we mention the short Alfalfa crop. Idaho 
which usually produces five to six million pounds, only produced about one and a half 
million pounds in 1936. The crop was far below normal in other states. Another big 
seller is Sw T eefc Clover. The yield was smallest in several years and the crop moved 
fast and was bought up by seedsmen. Timothy, Red Top and other grasses were 
far below normal. We predict a real shortage and much higher prices. I an 
not trying to scare you, but I sincerely believe you can save money by buy¬ 
ing as early as possible. II We were fortunate in laying in a large stock 
seeds at lower prices while the crops were moving. This enables us 
i offer you seeds at money saving prices. I have marked prices down 
to bedrock. A large percentage of our business comes from satis¬ 
fied customers who have bought our seeds. Some of our com¬ 
petitors knock us because w-e quote low prices. The papers who 
carry their advertisement, also knock us. We go right ahead and 
try to serve our customers to the best of our ability. That is the 
reason our business has been showing a nice increase. We buy 
direct from the producing districts and sell direct to you. This 
cuts out some of the middlemen’s profit. We also have our own 
cleaning machinery: another saving. H I want your seed business 
this year. I’ll stand back of our Money Back Guarantee a 100% 
and see that you get a square deal. Kindly let us hear from you. 
Sincerely yours, 
E. E. ELDER, President. 
Reasons for Low Prices 
As stated above by our President, Mr. Elder, we give you 
lower prices if you measure value by the quality offered. He 
has also suggested why our prices are lower. 
There is the factor of financial strength in our operations. It 
enables us to buy to advantage when many dealers have their 
hands tied because of the lack of funds. 
Our location is a great help. We are helped by favorable 
freight rates in and out of Chicago. This great centrally 
located city is the natural gateway for seeds from the most 
important seed producing sections and seeds arrive in vast 
quantities. 
Our building is a help because we are located right at a 
depot of the Chicago Junction Railway. We do not have to 
truck a single bag and that item alone gives us an edge on 
the average dealer. 
Low operating expenses form another factor that helps tre¬ 
mendously in slicing the prices and improving the values. 
Our direct selling makes only one profit necessary. The 
large volume of sales permits operating successfully on an 
unusually close margin. 
After we have said all this it means nothing to you until 
you try our seed and test our values. We sell you tested and 
guaranteed seeds. Try them. We have made them so you 
will want to reorder year after year. That’s the kind of seed 
it pays to sow. 
Harrisonville, Ohio. 
f L Gentlemen: 1 find your seeds to be of splendid 
SS Ife. HI quality and true to name. 1 believe you are doing 
» -'T an honorable business in delivering seeds that are 
' < 100% what you claim them to be. 
Respectfully, 
(Signed) W. E. Jeffers. 
Pontiac, Ill. 
Gentlemen: I have been purchasing seed from 
the American Field Seed Company for about seven 
years, and have always found every order as repre¬ 
sented, and have no hesitation in recommending 
them to anyone wishing anything in the way of 
‘field seed. Respectfully, 
(Signed) A. J. Farley. 
