■ GE, grandeur, majestic rugged beauty— 
this is the message breathed by the tower¬ 
ing Sequoia. In the presence of these 
shaggy monarchs of by-gone centuries, one stands 
with bated breath, awed by a realization of the 
insignificance of man and his handiwork. 
But there is more than the romantic appeal of 
California Redwood! 
The natural beauty of the wood—the close- 
ringed graining and the old-rose tint which prompts 
its name—recommend it to the home builder in 
search of charm and distinctiveness. The absence 
of pitch or resin makes it an ideal base for stains 
or enamel, and the soft (yet firm) texture makes 
CALIFORNIA REDWOOD ASSOCIATION, 
it especially suitable for sand-blasting, hand-carv¬ 
ing and other unusual treatments. 
And the same enduring qualities — the same re¬ 
sistance to rot and fire—which enabled the Red¬ 
wood to withstand the storms and the forest fires 
of untold centuries, fit California Redwood lum¬ 
ber for the most exacting requirements of exterior 
construction as well. 
Let us tell you more of this wonder wood! 
Write for stained samples and free booklets—■ 
“California Redwood Homes,” and “How to 
Finish Redwood.” 
Please mention the name of your architect or 
lumber dealer. 
719 Exposition Building, San Francisco, Cal. 
^«T,S3CO.,-.c. 
