L. J. FARMER'S 
1937 
Catalog and 
Price List 
HWwwu't i 
LIBRAR' 
ECEIYEE 
MAR 1 9 1937 - 
erf Agrlcnlti 
BLACK AND WHITE STRAWBERRIES 
Photographed July 17, 1934 
To Our Friends: 
Intelligent people, more and more, are getting 
sick of purchasing Nursery Stock—Trees, Shrubs, 
Plants, Vines, etc., from places where Nursery Stock 
ought never to have been sold; and getting back to 
purchasing from the Nursery where it is grown, dug up 
fresh and handled expeditiousily, thus insuring the 
best results. No nursery is equipped so they can take 
individual orders, go dig them up, and pack them se¬ 
curely, as cheaply as the same order can be handled 
oyer the counter of a department store; but Oh! the 
difference. In the one case, the stock grows and does 
well. In the other, it is a gamble. If stock has just 
come into the store, the chances are even. If it has 
stood around for weeks, even days, wrapped up in moss and paper, the 
chances for its growing are remote. 
In the past few years, especially during the depression, our trade has 
come almost entirely from old customers and their children and grand¬ 
children. Hardly a day passes but someone comes to our office and, in 
the course of the conversation, refers to their parents or grandparents 
having purchased Nursery Products etc. of us, 40 or more years ago. The 
new buyers and those who have been looking for “Bargains,” regardless 
of quality, have almost all of them been buying where things were 
“Cheap.” But, they are getting sick, and more and more, they are com¬ 
ing back to us for their supplies. 
. It is a pity that in the Nursery Business, as in many other lines of 
business, that “Fools Dare To Go, Where Angels Fear To Tread.” There 
are too many in this business just for the dollar. They don’t know var¬ 
ieties, grades, or hardly anything else, except the money making part of 
the business. They get your dollar and that is all they care. 
I want to say that, while it is necessary to have money in order to 
live and cairy on one s business money has not been the driving force 
with me. I have always tried to give a dollar’s worth of goods for a doP 
lar in money; and the fact that I was conducting a business where there 
was a chance to do so much good and make so manv people happy, has 
always been the driving force with me, as it is with" all “True Nursery¬ 
men.” 
Fragaria Nurseries, Pulaski, N. Y. 
At It Fifty-four Years 
