When You Buy Seeds 
BEARING THE EMERSON LABEL YOU ARE ALSO PURCHASING THE HONESTY, EXPERI¬ 
ENCE AND KNOWLEDGE OF A SEED INSTITUTION ESTABLISHED OVER SEVENTY 
YEARS AGO, AND ONE THAT HAS MAINTAINED THE HIGH BUSINESS ETHICS OF 
ITS FOUNDER, THOMAS W. EMERSON 
As in no other type of merchandise, the buyer of lawn seeds is 
almost wholly at the mercy of the seller’s integrity for giving 
value in pure seeds of high germination, of the right type and 
in correct proportion. May we therefore emphasize to you 
as a prospective customer the assurance of Emerson’s name in 
furnishing you outstanding seed quality. 
Interesting facts about Emerson as a seed institution : 
1 One of the oldest and largest along the Atlantic Seaboard. 
2 Growers and importers of seeds direct from leading domestic and foreign producers. 
3 A cleaning and processing plant to assure our quality standards being always 
uniform. 
4 Our name denotes in lawn, field, vegetable, flower and bird seeds the highest 
possible expression of seed excellence, 
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