No more graceful compliment can 
be paid to guests than by plac¬ 
ing in their room a Thermos 
Carafe filled with cold drinking water, which will keep cold and fresh for over 
three days. This forethought for the comfort of your guests will gain for you 
an enviable reputation as a hostess. 
The Thermos Carafe is the ideal method of keeping ice-water, lemonade, punch 
and other drinkables cold for home use. It offers a most convenient and unique 
means of serving coffee, chocolate, bouillon and other liquid refreshments hot 
at card parties, luncheons, afternoon teas, etc. Prepare in advance and keep 
hot in Thermos Carafe until ready to serve. Where different members of the 
household breakfast at different hours, the morning coffee can be kept steaming 
hot for all in the Thermos Carafe. 
The Thermos Carafe is a handsome ornament rivaling in appearance the finest 
silverware and should be in all homes, clubs, summer cottages, private yachts, 
etc. It keeps liquids ice cold for 86 hours or piping hot from 30 to 43 hours. 
Thermos Carafes $5. Thermos Bottle $1 up. Thermos Lunch Kits $2.50 up. 
On Sale at Best Stores. 
There is only one genuine Thermos. If your dealer will not sell you products 
plainly stamped “Thermos” on the bottom of each article, we will ship you 
express prepaid upon receipt of price. Write for Catalog. 
American Thermos Bottle Co., Thermos Building, New York City 
Thermos Bottle Co., Ltd., Toronto, Canada 
UseOXIDEefZINCPaints 
Tin Country Haise 
to justify its owner’s 
pride, must be prop¬ 
erly painted. 
The paint that is 
lasting in substance 
and color is 
OXIDE OF 
ZINC PAINT 
Is your home prop¬ 
erly painted with the 
right kind of paint? 
We do not grind Oxide of Zinc in oil. A list of manufacturers 
of Oxide of Zinc Paints mailed on request. 
The New Jersey Zinc Co, 
NATIONAL CITY BANK BUILDING 
55 Wall Street, New York 
EXCELSIOR “RUST-PROOF” FENCES 
Trellises, Tree and Flower Guards 
Will you need to renew your fences this year? Have they been a constant bill 
of expense for up-keep for years? Why not erect fences that will last for many 
years, with no expense for paint or repairs? 
WRIGHT’S EXCELSIOR RUST-PROOF FENCES 
afford perfect protection, are pleasing in appearance, and are so protected by a 
metal coating that they are impervious to the weather, and consequently rust¬ 
proof. Don’t buy any fencing until you investigate the Excelsior Rust-Proof brand. 
ORDER FROM ANY HARDWARE DEALER 
Write to us for illustrated catalog 
WRIGHT WIRE COMPANY, Worcester,Mass. 
33 W. Michigan St., Chi- 256 Broadway, Nqw 'York |10 Couirncras. St.,. Phila- 
cago. .City. *. \ * t ‘ t , <3‘2l , ph\'a., ^ , 
125 Summer St., Boston. c ' . * 5'Firs't St.liSih FrnJicisco. 
■-- ■ - - - -- -. 
making iistmu 
OGDEN ARMOUR says that he finds 
The Fra Magazine not only interesting 
* but useful Usefulness is a test by 
which a modem magazine must be judged. 
The picture-bejeweled magazine dangling at 
the end of a passing favor will not build pres¬ 
tige for its advertisers. An advertising medium 
must have ballast. 
The Fra and The Philistine are helping to make 
history, instead of merely recording it. The 
advertisements in the Elbert Hubbard Maga¬ 
zines set the pace for advertising writers. 
The Human-Interest Idea in advertising, like all other 
Big Ideas, was a long time arriving. Elbert Hubbard 
wrote the first advertisements that had literary salt 
enough to save them. 
Let me put your advertising problems up to him! 
We are at your service! 
JAMES WALLEN, Advertising Manager 
©In’ Qflljrniftrra, iEaut Aurora, n. 5. 
