3he GJhrtstntas Ifiousc (Harden 
S \ ' 9 ‘ t * 2 . 
A Two and One Half 
Minute Talk Addressed 
TO ADVERTISERS 
“What You Get” Answered 
PUBLICATION whose highest aim is to instruct its readers in a helpful and 
entertaining manner in those things which help to make AMERICAN 
HOMES more attractive and AMERICAN GARDENS the most beautiful in 
the world — such a magazine is 
AMERICAN HOMES 
and Gardens 
We aim to tell our readers how to do things; the part the advertiser can take in this 
great educational campaign is to tell them WHAT to do those things with. 
THE STONES and BRICK for the foundation, the 
walls or chimney ; the ROOF ; the PORCH and its 
furnishings ; FIREPROOFING ; the WATER SUP¬ 
PLY—LIGHTING—HEATING— and PLUMBING ; 
FLOORS and FLOOR COVERING, HARDWARE, 
DOORS and WINDOWS, the KITCHEN, the 
TABLE and the FOOD. CURTAINS, DRAPERIES, 
FURNITURE, DISHES, GLASSWARE, SILVER, 
PICTURES and WALL PAPERS. 
These subjects are all treated in our various issues. Any one of them is a treasure of knowledge for the wife in the 
HOUSE, the man in the GARDEN or POULTRY YARD, or both on the PORCH, in the AUTOMOBILE, YACHT or 
AIRSHIP. Any twelve issues contain subjects and data that make them likened unto an encyclopedia of HOME 
MAKING and GARDEN CULTURE. 
What Do You Manufacture? What Do You Sell? 
If it is for use in the HOME, or if it helps to make the 'HOME or GARDEN more attractive, we have told our 
readers about it. If you are interested from an advertising standpoint, let us tell you which issue deals with your product. 
The Answer—To “What You Get” 
Below is the statement of the Morgan Company, Oshkosh, Wisconsin, of the number of inquiries received from 
AMERICAN HOMES and Gardens and Country Life in America for the first six months of 
r i9ii 1912 
AMERICAN HOMES and Gardens 81 106 
Country Life in America 104 116 
COMPARE THE ADVERTISING RATES! 
AMERICAN HOMES and Gardens 
AN ILLUSTRATED MONTHLY ;MAGAZINE 
For the one who has a Home. 
For the one who has not a Home, but who in¬ 
tends to have one. 
For the one who wishes to improve the Flome 
and make it more attractive. 
For the one who appreciates that the Garden and 
the House should form part of a harmonious 
scheme. 
25 CENTS A NUMBER £3.00 A YEAR 
ADVERTISING RATES. 
Size of page (504 lines), 12 x 8)4 inches. Three columns to a page. Cuts of 
magazine width fit our columns. Forms close the 10th of previous month; 
no proofs submitted on copy received after the fifth. All pages printed on 
coated paper. 
One Time 
One Page (504 lines), $135.00 
One-Half Page, 67.50 
One-Third Page (one col.), 45.00 
One-Quarter Page, 33-75 
DISCOUNT FOR CONTINUOUS INSERTIONS 
For three (3) consecutive insertions, 5 per cent 
10 per cent 
MAGAZINE MEASUREMENTS 
One Time 
One Magazine Page (8 in. d. e.).$60.00 
One-Half Magazine Page t8 in.). 30.00 
One-Quarter Magazine P (4 in.). 15.00 
Smaller Spaces 35 cents per line. 
Cover and Special Positions Extra. 
For six (6) consecutive insertions, 
For twelve (12) consecutive insertions. 
15 per cent 
JOHN R. HAZARD, Advertising Mgr. 
361 Broadway, New York 
MUNN & CO., Inc., Publishers 
A. T. SEARS, JR., Western Manager 
Peoples’ Gas Building, Chicago, Ill. 
