AMERICAN BULB COMPANY 
WHOLESALE PRICE LIST 
B. C. "SUPREME" QUALITY SEASONABLE 
FLORISTS' FLOWER SEEDS 
MAY, 1937, TO JANUARY, 1938 
LIBRARY 
HWOICIVKD 
AUG 2 1937 y 
'J, ft. Bepaitrseut n? ‘urrirrJVr 
CHICAGO 
1335 West Randolph Street 
SPECIAL 5% DISCOUNT 
Allowed on All Orders for Flower Seeds 
When Accompanied by Cash 
SEND ORDERS FROM THIS LIST TO NEW YORK OFFICE 
NEW YORK 
31 West 27th Street 
^Hclniulii Ollulticoliles "IMPROVED ERIKSSONI" 
"The Pot Plant of the Hour" 
DISSEMINATED BY THE AMERICAN BULB COMPANY • AWARDED RATING OF "SPECIAL MERIT" AT THE FLORIST CLUB AUTHORITY TEST 
AS MADE AT THE NEW JERSEY AGRICULTURAL EXPERIMENT STATION. BRUNSWICK. N. J. 
After years of painstaking 
effort, Mr. Ernst Eriksson, 
the well-known pot plant 
grower of Riverside, Ill., has 
developed a strain of Prim¬ 
ula Malacoides that is truly 
"perfection" in this family. 
For sale as an individual 
pot plant or used in com¬ 
bination with tulips, hya¬ 
cinths, kalanchoe and other 
plants for the filling of 
boxes, hampers, pans, etc. 
L. I F r 
X2. «►' XC X V Jh- 
* FEB 2 G 1338 - 
" 3 ^ rf /rrlrnlL. 
"Erikssoni" has proved it 
self practically invaluable. 
Due to the fact that Primula 
Malacoides "Improved Er- 
ikssoni" being non - infec¬ 
tious, this desirable show 
plant is now freely admit¬ 
ted by hospitals, etc., and 
generally accepted by the 
public without question. A 
good selling point when 
offering "Improved Eriks- 
soni" to your trade. 
Primula Malacoides "Improved Erikssoni" 
"BRILLIANCY" — Eriksson's Introduction 
PRIMULA MALACOIDES "IMPROVED ERIKSSONI" VARIETIES AND PRICES: 
ERIKSSON'S STANDARD VARIETIES 
APPLEBLOSSOM. A true appleblossom shade, 
pink and white. Very worth-while. 
BRILLIANCY. Opens lavender-pink, changing 
to crimson-red. (See illustration above.) 
ERIKSSON'S 1937 INTRODUCTION 
RIVERSIDE. A true light rose pink (seed from 
the third generation of plants). Comes 75% true. 
A real new color in Malacoides. 
Prices of above 3 varieties: 
500 seeds.SI.00 2,000 seeds 
Wonder Baby. A most beautiful pink. 
Baby Rose. Very deep pink, some almost red. 
Baby Doll. A deep pink with frilled flowers. 
New Baby. Near lavender-pink; the strongest 
grower with the largest flowers. 
Salmon Beauty. True salmon. 
Snow King. The pure white the trade has long 
been waiting for. 
Choice Mixture (of above). 
Prices (of all standard varieties 
Tr. Pkt. of 800 seeds.S1.00 
2,000 seeds. S2.00 1/64 oz. S5.00 
Complete cultural directions, compiled by Mr. 
Eriksson, furnished free with each order. 
SPECIAL NOTE! For best results, plant the 
variety "Snow King" one plant to 4-inch pot 
and 3 plants to a 5-inch to 6-inch pot, 4 to 5 
plants in a 7-inch pot. 
.S3.00 
CAN BE SOWN TO ADVANTAGE DURING MAY. JUNE AND JULY 
IMPORTANT TO THE GROWER: Protect yourself! The success that has obtained during the past few years for "Eriksson's Improved Malacoides 
has resulted in numerous offerings in the market of Malacoides under the title (Eriksson's Strain). Protect yoursell by securing the originator's 
greenhouse produced new crop seed in ERIKSSON'S ORIGINAL PACKAGES, with complete cultural directions. A. B. C. 
