Bodger Service Department 
Novelties: The amateur gardener is novelty conscious, and it is easy to sell a 
new variety. Novelties are your logical sales leaders, and it is decidedly to your 
own advantage to make good use of them in your newspaper publicity, your 
advertising, and your counter features in the store. Make your selections from 
among the novelties listed herein and you cannot go wrong. 
Transparencies: Our new colored transparencies are your busiest silent 
salesmen. They are accurately hand colored, on film or glass, printed from our 
regular photographic negatives. Placed in your store window, on the counter, 
along the walls with the seed racks, or near the cash register, they attract 
attention at once, and show your customer the actual flower of the seed you 
have for sale. Write us for full details regarding transparencies and the cabinets 
in which to display them. 
Electros: The very rapid increase in sales of our black and white electros and 
four-color nickeltypes convinces us that this branch of our Service Department 
has proved valuable to our customers. Included in this price list are some 
seventy new black and white electros in standard sizes and twenty-one new 
four-color nickeltypes. 
We are at present compiling a 1937 supplement to our 1935 Electro Catalog 
which will contain all electros and nickeltypes we have had made since publi¬ 
cation of our 1936 supplement. Besides electros of standard size this will include 
many of the smaller P'xlW' electros. 
Photographs: Through our Photographic Service we are able to furnish you 
with a complete line of first class photographs of novelty and standard flower 
varieties. Photographs will be submitted for approval upon request. 
Bulletins: The most ambitious effort of our Service Department is the publica¬ 
tion of a series of bulletins on various flower subjects. Bulletin No. 1, The Zinnia 
and Its Uses, and Bulletin No. 2, Asters of Today, have been distributed and 
others will follow as soon as they are compiled. If you have not received copies 
of our Aster and Zinnia bulletins, write us and they will be forwarded promptly. 
Hangers: To assist in retail store sales we have had prepared hangers of 
various popular flower subjects. These have been sent to you from time to time 
and we trust have proved of value to you in promoting sales. 
One of our large farm units in the rich Lompoc Valley 
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