t S 
■L. *t 
CALIFORNIA. U. S. A. 
March 5th, 1937. 
TO YOU - AN INVITATION 
We, at Dodger’s, are inviting you to Join us in a 
crusade to make our country a better place in which 
to live. We feel that those of us who are engaged 
in the business of producing and selling flower 
seeds have an especially fine opportunity to en¬ 
courage the home owners of the land to improve and 
beautify their surroundings. Flowers are the very 
language of optimism and good cheer. We have gone 
through a long siege of depression of the mind and 
spirit, but it is now time to look on the sunny side. 
We are wholesalers and do not and cannot reach the 
retail buyer direct. We are, however, endeavoring 
to provide you, the distributor, with sales aids to 
help you in your campaign to sell more seeds for 
more gardens for a better place in which to live. 
All we ask is your cooperation in using the material 
provided and in equalling our effort and investment 
to bring home to the retail buyer the thought of 
home improvement. 
Our publicity department has prepared and provided 
you with attractive hangers, featuring various 
novelty flowers, and we are asking at this time 
that you make proper use of these hangers. If 
your copies have been mislaid, or have become shop¬ 
worn, write us for second copies and they will be 
sent promptly. Now that your spring sales are Just 
opening up, this type of publicity is essential. 
