1937 GREETINGS TO OUR 
DAHLIA FRIENDS 
This is the twenty-third annual catalogue message we have written 
to our friends and customers. It is a source of much satisfaction to 
note how this group has grown by leaps and bounds. The Dahlia has 
undergone many changes in these twenty-three years. Gone are the 
short stem milk bottle shows and with them the rubber necks and 
weak stems. We now have a wide range of colors and types ; from the 
dainty Miniatures and Pompons to the huge 14 inch exhibition blooms. 
They are also priced to meet the requirements of any pocketbook and 
taste. 
In this little book we are not giving all the latest novelties but 
have endeavored to mention a well balanced selection of all types 
and sizes. You will find many of the older favorites which have stood 
the test of time and will be grown for many years to come. We are 
also listing some of, what we consider, the outstanding new varieties 
and we know you can not go wrong by trying them. 
We thank you for your many letters and past favors and hope our 
service has warranted their continuance. 
Cordially, 
C. LOUIS ALLING. 
GENERAL INFORMATION 
This list cancels all previous ones. 
Our stock consists of the highest quality field grown root divisions. 
They are fully guaranteed true to name and to arrive in good growing 
condition. All roots sent before April 1st are at buyer’s risk. We take 
every possible precaution against freezing but we cannot guarantee 
their safe arrival. 
Green Plants. Our green plants are base cuttings from healthy 
stock, they are slow grown and with reasonable care should give equally 
as good results as roots. We pay all regular postage charges, but on 
green plant shipments if they are likely to be in transit more than 24 
hours it will be well to add 25c so that we can ship special delivery. 
Remittance. Money may be sent by P. O. Money Order, Express 
Money Order, Registered Mail or Check. Stamps are very convenient 
for small amounts, but we much prefer the small denominations. 
Commercial Growers. We offer the usual terms to bona .fide com¬ 
mercial growers where our stock will permit. Please use business 
stationery when ordering. 
Cultural Directions. We do not wish to burden you with lengthy 
cultural notes in this list, but we send out full and complete cultural 
directions with every order. 
Canadian Regulations. To import Dahlias into Canada a special 
permit must be obtained from the Pest Advisory Board of the Depart¬ 
ment of Agriculture at Ottawa. Special tags will be supplied which 
must be on the packages when shipped into Canada. This permit may 
be easily obtained by writing to the Pest Board stating what you wish 
to import. 
AN INVITATION 
Join The American Dahlia Society 
We most cordially invite you to become a member of the American 
Dahlia Society, of which we have the honor to be secretary-treasurer. 
Read the improved Bulletin which has been described as the most in¬ 
formative Dahlia magazine published. May we send you a sample copy? 
Or better yet, send us the yearly dues of $2.00 and we will enroll you 
at once. 
C. LOUIS ALLING, Secretary-Treasurer. 
