m 
FARIBAULT, MINN. 
NEW IMPROVED 
finxisidlX fynesiolt Jlilaoi 
With Blossoms so Large and so Beautiful One Can 
Hardly Imagine That They are Related to the Com¬ 
mon Lilac 
BRAND S LILACS 
are all on their 
OWN ROOTS 
These bushes come to you all ready 
to plant. They need no trimming. Now 
that the French Lilac can be propa¬ 
gated successfully on its own root, 
there is no longer any reason why a 
Lilac propagated in any other way 
should be planted. 
THE ABOVE PICTURE 
is from a photograph of four average'Sized plants of our 
Own Root French Lilacs, showing one plant of a two' to 
three'foot size, and three plants of a three' to four'foot 
size. 
The line running through each plant shows the depth 
you should plant your bushes. 
To one who has never grown an Own Root French 
Lilac, the price may seem high. But we feel sure you 
would not wish to care for a plant for five years and offer 
it for a price below what we are charging. 
[20] 
Planting Instructions 
Watch for an orange tag which you will 
find attached to your shipment. On this 
tag you will find printed instructions for 
planting and caring for your Lilacs. 
DISCOUNTS 
We allow the following dis¬ 
counts on French Lilac orders 
according to the size of the 
order: 
No discount on orders below 
# 10 . 00 . 
10% on orders between 
#10.00 and #25.00. 
15% on orders between 
#25.00 and #50.00. 
20% on orders of #50.00 or 
more. 
We have experimented with the propagation of the French Lilac for over 20 years to find how 
to grow it in a practical way on its own roots. We have discovered how to do this successfully. 
Before we were able to do this we never had any success with French Lilacs in the Minnesota cli¬ 
mate. We have never had any trouble with our French Lilacs dying out since. A French Lilac must 
be on its own root to do well in a severe climate like that of Minnesota. 
Growing an Improved Lilac on its own root is a slow process. It. actually takes us two years 
longer to produce a Lilac of a given grade on its own root than it would take to produce the same 
grade on privet. Yet we insist on sending out only those Lilacs that will prove satisfactory, so our 
customers can depend upon receiving only genuine own-root plants. 
We have a wonderful deep rich alluvial soil; the soil in which the Lilac revels. This contributes 
to strong thrifty tops with a large, well-balanced root system. 
Our plantings of Lilacs have increased from year to year until we now have for our 1937 sales 
as fine and as large a collection as you could possibly find anywhere. 
This is probably the largest collection of high class French Lilacs in the world. We are in a posi¬ 
tion to offer our customers a first class article in every respect. 
Why Lilac and Peony Prices are More Stable 
Than Those of Iris 
If an Iris rhizome is planted in July, it will give sale plants the following year. One plant will 
often produce in this time from three to five good rhizomes. Since Iris stock is so easily multi¬ 
plied, many people go into the business of growing it, and the market is soon flooded. Hence the 
price, even of the newer varieties, drops very rapidly. 
On the contrary, a Peony root, planted for the purpose of reselling stock, cannot be divided for 
at least two years. Even then it seldom produces as many salable divisions as an Iris gives in one year. 
Consequently, Peony prices do not drop as rapidly as Iris prices. 
Now selling stock of the Lilac is produced even more slowly than that of 
the Peony. 
A Lilac cutting is first grafted by skilled hand labor. The graft is then 
planted and given thorough cultivation for two years. By this time the root 
on which the graft was made has disappeared and own roots have been formed 
on the scion, but it is not yet ready for sale. 
It is taken up from the bed in which it was planted and transplanted without 
division to the field. Here it is allowed to grow for two years more, and if 
weather conditions during this time have been favorable, it becomes a salable 
plant. Thus, it is evident that it takes at least four years of time and much 
skilled labor to produce one of our Own Root Lilacs. Prices of stock produced 
so slowly must remain comparatively high. 
