THE PRUDENTIAL CHANGES ITS 
PLAN OF DOING BUSINESS 
HpHE Prudential Insurance Company 
of America has just announced an 
important change in its plan of doing 
business, and it is issuing a new life 
insurance policy, which the Company 
states is unexcelled in its attractive fea¬ 
tures. I he Prudential will issue poli¬ 
cies on a non-participating basis exclu¬ 
sively hereafter. 
Former United States Senator John 
F. Dryden, President of The Prudential, 
in discussing the subject, said- 
“During the last two years the insur¬ 
ance business as transacted in this 
country has been subjected to thorough 
and searching investigation and has been 
made the object of considerable legisla¬ 
tion in the various States. 
“ The Prudential emerged from the 
investigation with unsullied record and 
unblemished reputation, and has contin¬ 
ued on the successful career which has 
made it a leader among the life insurance 
companies throughout the world. 
“The Company has watched the trend 
of events, and after most thoughtful 
consideration, the directors of the Com¬ 
pany decided that all Ordinary business 
written on and after August I, 1907, be 
issued on the non-participating plan. 
1 his will give the best life insurance 
protection at the lowest cost consistent 
with safety. 
“ I he new Ordinary non-participating 
policy of The Prudential eliminates all 
question as to dividends; nothing is 
estimated. The policy contract is one of 
absolute certainty and its payment is 
guaranteed by the great resources of the 
Company. 
“ I he public is to-day looking for life 
insurance at lowest cost and for a policy 
in which the dividends are anticipated, 
and The Prudential is issuing a policy 
which meets this demand. The new 
policy has been put in such plain English 
that it can be understood by any one, 
and every rate, value and feature is 
absolutely guaranteed. The policy, 
furthermore, is sold at a reduced rate, 
which will make it popular. 
“An entirely new feature, which we 
believe will commend itself, is that the 
loan value of the policy may be used 
automatically to keep the insurance in 
force should the policyholder be unable 
to meet the payment of premiums, the 
length of time, of course, depending 
upon the number of years during which 
House and Garden 
MANTELS 
THAT WEAR WELL 
When you buy so important a thing 
as a mantel, avoid that which is freak¬ 
ish, too unusual and of which you will 
tire. Remember that you will see your 
mantel every day for years—get one 
that will wear well on your mind—one 
that has some meaning to it and in 
which you can see constant beauty. 
Hartford Mantels wear well—the 
more you see them the better you like 
them. Our catalogue G shows many 
good examples—write for it. 
ARCHITECTURAL FAIENCE 
FAIENCE TILE AND MANTELS 
THE HARTFORD FAIENCE CO., 
HARTFORD, CONN. 
r 
PAINTS 
THAT LAST 
“N 
ARE 
OXIDE of ZINC 
PAINTS 
New Departments in the 
October Issue of 
flpuetQiflfcii 
The domestic animals com¬ 
monly kept on a country place 
will be dealt with in a fashion 
so practical that readers, 
whether of long experience or 
new in such ownership, will 
alike be interested. Of these 
animals the horse is probably 
the most important and as the 
department is to be conducted 
by 
Mr. John Gilmer Speed, 
THE NEW JERSEY ZINC CO. 
71 Broadway, New York 
We do not grind zinc in oil. A list of manu¬ 
facturers of zinc paints sent on application. 
THE BARDSLEY 
— Improved 1904 Pattern - 
Can be ap¬ 
plied to either 
a right-hand 
or left-hand 
door, or either 
side of a door 
without any 
change what¬ 
ever. It has 
a coiled wire 
spring, the 
most durable 
form of spring 
known, and is 
the easiest of 
Door Checks 
to apply. 
author of the standard book, 
“The Horse in America,” it is 
unlikely that this section will 
not receive proper treatment. 
Mr. Speed was born on a Ken¬ 
tucky farm, where all kinds 
of farm animals were bred, 
and has himself been a breeder 
of horses, cattle, dogs, and 
chickens ever since attaining 
manhood. He will not only 
write on the various types of 
these animals but will give 
counsel as to the purchase, 
keep, training and general treat¬ 
ment of them. His expert 
knowledge will be at the dispo¬ 
sal of all readers of ffOTse&ff&lta, 
JOSEPH BARDSLEY, Eft x y ter st 
Boston, 19 Pearl St. Chicago, 86 Lake St. St. Louis, 404 Security Bldg. 
Cincinnati, 3135 Epworth Avenue San Francisco, 519 Mission Street 
In writing to advertisers please mention House and Garden. 
*9 
