THE BLUE BOOK FOR FLORISTS 
17 
MADAME BARNEY—A very profuse bloomer, the individual 
florets being of very large size. The color is pure deep pink. 
Considered the perfect bedding Geranium. 
MADAME LANDRY—The salmon-pink Geraniums have been 
in constant demand for the past five years. We have never 
been able to grow enough of Madame Landry to supply the 
demand. The color is dazzling salmon-pink with a slight 
scarlet shading. The flower heads are large and carried on 
long stems. 
MICHELL'S SENSATION—New Geranium. (A 
cross between Ricard and Jean Viaud.) Well 
named, as it is really a “Sensation/* and sur¬ 
passes all red varieties now in existence. Below 
are a few of the outstanding features of this 
sterling novelty. 
A—Very vigorous grower. 
R Free flowering qualities, not in any other variety. 
C—Handsome foliage of leathery substance. Light 
green with dark zone. 
D—Brilliant red. Poinsettia colored. Double flower 
heads, expanding 5 to 6 inches across. 
E—Covered continuously with flower heads, often 
6 to 7 at one time. 
F—Can be brought into bloom for Christmas, Easter, 
or Mother’s Day. 
Per 12 Per 100 Per 1000 
2!4 inch pots $0.85 $5.50 $50.00 
IRVINGTON BEAUTY (New)—Since introducing 
this beautiful new Geranium in 1927, the demand 
has constantly exceeded the supply. It is one of 
the most prolific of all Geraniums, flowering earlier 
and later than all other varieties, every branch producing an 
immense truss of rosy salmon pink flowers. It is not un¬ 
usual for a four-inch pot plant of Irvington Beauty to show 
five to seven flower heads at one time. Every progressive 
florist should grow Irvington Beauty for increased profits. 
Per 12 Per 100 Per 1000 
2% inch pots.$0.85 $5.50 $50.00 
Geraniums 
No plant lends itself to such general usefulness as the 
Geranium. For pot work and bedding it is unsurpassed. We 
carry at all times immense quantities of this indispensable 
florist’s plant but have sold out early the past few seasons. 
Make your reservations early. 
ENCHANTRESS FIAT—A sport of Fiat that 
is fast becoming the most popular pot geranium 
ever introduced. It is by far the most prolific 
of all double geraniums—it may be finished in 
four inch pots with an average of four to 
five large flower heads. In color, beautiful 
Enchantress pink. Stock is very limited. $1.20 
per 12, $8.00 per 100, $75.00 per 1000. 
FIAT (The True Variety)—No Geranium has ever been so 
favorably received as Fiat. We have the true stock of Fiat, 
and will have the largest supply in the country this year. 
Florists who are not growing Fiat are mussing the most bril¬ 
liant colored of all Geraniums. Of good growth, and an 
intense dark salmon pink in color. 
Per 12 Per 100 Per 1000 
2M inch pots.$0.85 $5.50 $50.00 
DOUBLE FLOWERING VARIETIES—2% inch pots. 
Per 12 Per 100 Per 1000 
Price, except as noted. $0.85 $5.50 $50.00 
ALPHONSE RICARD—Still the most widely used of the red 
varieties. For pot work and outside planting Ricard is un¬ 
surpassed. Large trusses of brilliant vermilion. 
MARQUIS DE MONTMART—Commonly known as the Blue 
Geranium. In color a rich soft purple, a very striking color. 
Of good growth. 
MRS. RICHARD GLOEDE—A very good new Geranium that 
is being grown more widely each year. The color is similar 
to American Beauty but more brilliant. Of good branching 
growth. 
RED BARNEY—A new variety of brilliant red that is very 
prolific. For pot forcing it is among the leaders. Of good 
branching habit. 
RADIO RED—The most intense scarlet in cultivation. The 
color is so brilliant that it instantly commands attention. 
Radio Red is fast becoming the most widely used red variety. 
It is the best red Geranium. 
SWEET-SCENTED GERANIUMS 
BEAUTE POITEVINE—For many years Poitevine has ranked 
as the leading pink Geranium. In color, beautiful shrimp- 
pink. One of the best for pot work. 
COMTESSE DE HARCOURT—One of the two best white Gera¬ 
niums. The large trusses of pure white flowers hold the color 
in excellent shape. 
HELEN MICHELL—The universal favorite where planted. 
Helen Michell cannot be surpassed in either pot work or 
outside planting. Enormous trusses bear brilliant scarlet 
flowers that do not fade in the sun. 
LA FAVORITE—In this Geranium we have the finest double 
white in cultivation. The flowers are borne in large trusses 
of the purest snow white, retaining this pure whiteness even 
in the height of summer. For winter blooming La Favorite 
is excellent. Your profits will increase by using this favorite. 
LEMON—The foliage is pronouncedly lemon scented. 
NUTMEG—Foliage has the true nutmeg fragrance. 
ROSE—The famous sweet rose-scented Geranium : very fragrant. 
Per 12, $0.90; per 100, $6.00; per 1000, $55.00 
NOTICE 
Geraniums are scarce again this year. We have 
propagated large stocks of all varieties but ex¬ 
pect the demand to exceed the supply. It will be 
advantageous to place your order early. 
No plant orders filled at these prices for less than 6 of a variety, except as noted. Less than 25 filled at dozen rates; 25 to 200 of a 
variety at hundred rates. Over 200 of a variety at thousand rates where thousand rates are quoted. 
Buddleia Hortwegi is the outstanding new plant for 1937. See page 1. 
