Personal 
Dear Friend :— 
This is a personal invitation to you to come to Dansville as our guest 
and visit our Nurseries. We want you to know us personally, not only 
because we are proud of our business but because we want to be able to 
prove to you that there is not a claim or statement in this catalog which 
we cannot absolutely back up. 
One customer visited us for the first time this Summer. On leaving 
he reached out his hand and said: “Well, Mr. Maloney, I’m glad I came 
—I’ve bought from your catalog for years. I’ve thought of Maloney 
Brothers & Wells Company as an institution. Now I will think of you 
and your firm as personal friends. I like you and the way you do busi¬ 
ness, but I like best of all the fact that you are sincere in trying to give 
everybody a fair deal.” 
Pardon me for quoting this personal compliment. But somehow it 
just expresses my idea as to the way I want the people who buy from us 
to feel. 
My brother and I are still young men. We are ambitious to make 
our business larger year after year and still hand down to our children as 
honorable a firm name as our father bequeathed to us. 
That’s why we appreciate Mr. John’s compliment. We do try to give 
everybody who buys from us a fair deal. Sometimes we slip but we are 
always here to make good. 
That’s my personal message to you. We are here to make good if 
anything you buy from us is not satisfactory. If you will only drop off 
at Dansville the next time you are near here you will find the Maloney 
Brothers have a host of friends in their home town, a good reputation at 
the bank and as fine a group of four nursery farms as any in the country, 
that we are making a good legitimate profit at the prices we quote in our 
catalog, and can’t afford to send out anything but the best grade nursery 
stock because we have our good name to live up to and our ambition to 
make our business grow. 
If there is anything you question in the catalog or any other informa¬ 
tion you require, I will take it as a favor if you write me about it. 
Yours sincerely, 
