in Op en £ette\... 
SUPPOSE you made your living by growing 
and selling better berry plants. Suppose you 
had followed this occupation for thirty-five 
years, slowly building up a reputation for hon¬ 
esty, integrity and fairness. Suppose you had 
thousands of customers, both old and new, who 
relied upon you for recommendation and ad¬ 
vice. What sort of a Bulletin would you write? 
Would you ask yourself how you could make 
your customers more successful in the produc¬ 
tion of their crops so that next year and each 
year thereafter they would return to you for 
the plants they bought? Or would you say: 
“These are hard times. We can grow inferior 
plants with little investment, and we can rea¬ 
lize a large margin of profit from these cheap 
plants. . . . We can fool the people for one 
year. . . . Let next year take care of itself . 77 
We asked ourselves these two questions This 
bulletin is the reply of a man who has devoted 
a lifetime to the breeding and selling of better 
berry plants. 
But there was still another question confront¬ 
ing us in writing this bulletin. Would our cus¬ 
tomers like a new thirty-two-page color-plate 
catalog even though it cost several thousands of 
dollars and meant an increase in cost of not 
less than ten per cent in the price of our plants, 
or would they prefer an honest, straight-from- 
the-shoulder bulletin setting forth simply and 
briefly the merits of the 
plants we had for sale? 
Simple economy de¬ 
manded the latter. Any 
plant establishment, in or¬ 
der to stay in business, 
must realize a fair margin 
of profit above expenses, 
and in order to bring you 
WALLER QUALITY 
plants at the lowest pos¬ 
sible price we have cut our 
expenses to the bone. Yet, 
in no instance have we 
sacrificed the high stand¬ 
ard of our plants in order 
to cheapen the price. 
So sure are we of the 
quality of our plants, we 
are willing to let the suc¬ 
It makes no difference how good 
your land may be, how well you 
fertilize it, how thoroughly you cul¬ 
tivate it, how favorable a growing 
season you may have, your crop can 
be no better than the plants you set. 
It is simple economy to set the best 
quality plant that you can buy, for 
at harvest time the best plant that 
can be bought is the cheapest plant 
you can set. You cannot buy better 
plants than WALLER BROS. "A" 
quality plants, regardless of the 
price you pay. 
WALLER'S GUARANTEED PLANTS 
cess of this establishment rest upon the merits 
of the plants we sell, the service we give our 
customers, and the honesty we put into our ad¬ 
vertising. 
To this end, we cannot conform to the prac¬ 
tice of some of our competitors in shipping 
plants long distances packed only in tow sacks. 
This method of packing, although less expen¬ 
sive, usually results in over-heated and inferior 
plants. WALLER BROS, will not ship plants 
this way except on very short hauls where the 
plants will be on the road not more than a few 
hours. 
Careful and efficient packing of plants for 
shipment is just as important a factor in grow¬ 
ing strong-rooted, disease-free plants as are 
methods of selection and cultivation. Every 
plant WALLER BROS, ships by express or 
freight will be packed in specially constructed 
ventilated crates, and the roots of all plants will 
be carefully packed in damp spagnum moss. 
WALLER BROS, takes these extra precau¬ 
tions to assure you of “A” quality plants, for 
our interests as plant growers lie in the same 
direction as yours. Our success or failure is 
inseparable from the success or failure of our 
customers. 
This bulletin is intended to serve you whether 
you buy plants from WALLER BROS, or from 
some other reliable plant grower. However, 
when you buy plants from 
us you get plants that are 
the product of one of the 
best equipped and largest 
plant growing establish¬ 
ments in the South. Our 
close association with the 
berry world, and our ever- 
increasing volume of busi¬ 
ness, have afforded us a 
breadth of experience 
matched by few other 
plant growers. 
We solicit your business. 
We invite comparison, not 
only in quality of plants, 
but also in price. We urge 
you to buy better plants, 
honestly grown and hon¬ 
estly advertised. 
WALLER BROTHERS 
JUDSONIA 
ARKANSAS 
