2 
THE DANIELS NURSERY, INC. 
THE 
"HIDDEN FACTORS" 
In Nurseiy Stock 
It is often said that ^‘things are not what they seem/’ Probably there 
is no class of commodities about which this statement is more thoroughly 
true than Nursery Stock. 
Back of every plant one buys are many factors, invisible to the naked 
eye, which determine whether or not that plant will be a suitable and 
satisfactory one to use. 
The three most important of these hidden factors are: Trueness to 
Name, Physiological Condition and Intrinsic Hardiness. Probably the 
most outstanding reason for the universal success of Daniels Nursery 
Stock is the fact that in addition to providing the customer with good 
looking plants of good size, well formed and heavily rooted, we have constantly striven 
to produce plants which are also as nearly perfect as they can possibly be in those qualities 
effected by these ^‘Hidden Factors.” 
TRUENESS TO NAME —Only through the most painstaking efforts 
in every step of propagation, growing, grading, handling and packing 
can a nursery provide plants which are true to name. This is especially 
true of the fruiting plants, where individuals of different varieties cannot 
be identified at sight. No effort is spared to keep Daniels Nursery Stock 
strictly true to name. We are proud of the record we have made in 
this respect. Of the thousands of orchards and fruit plantings founded 
with our stock just as many are producing splendid, true to name crops. 
PHYSIOLOGICAL CONDITION— Whether or not a plant grows well 
after it has been set out depends greatly on the care it has received in 
the hands of the planter—but frequently of greater importance is the 
condition of the plant when received from the nurseryman. This condi¬ 
tion is determined by the care used on the part of the nurseryman in growing, digging, 
grading, handling and packing. A slight amount of neglect or abuse may result in irrepar¬ 
able damage—but it may not be noticeble to the planter at the outset. 
During every operation Daniels plants are handled with the greatest possible care. They 
reach the planter in the condition that we would want them to be in were we going to 
plant them ourselves. 
INTRINSIC HARDINESS— Hardiness in itself is a matter of rela¬ 
tivity. Not far from our nursery are some Peach trees which, with tender 
care, have been fruiting more or less regularly, but, although Southern 
and Eastern nurserymen talk of ”hardy peaches,” peaches should in no 
sense of the word be considered hardy here. This same truth applies to 
all types of plants. 
We are growing the plants listed in this guide because of their suitabil¬ 
ity to the North. The varieties we list as hardy, whether for ornamental 
or fruiting purposes, are hardy—entirely so. 
Daniels plants will prove hardy in your hands— 
First: because of the intrinsic inbred hardiness of our varieties. 
Second: because our plants are propagated in such a manner and with such roots that 
they are thoroughly suited to our trying climatic conditions. This is.especially important 
in fruit trees and in those ornamentals which are budded or grafted on to an ^‘understock.” 
The vast majority of such plants propagated by Southern and Eastern nurserymen are 
grown on “root stocks” which will not prove enduring under our northern conditions. 
Third: Our plants are produced here in the North under the same severe climatic con¬ 
ditions which they must face in your hands. 
Hardiness, true hardiness, such as is found in Daniels Plants, is the real foundation of 
successful plantings in the North. 
When you buy Daniels Plants you buy not only what you see—a well grown, well formed 
plant—^but you also buy those three priceless ‘ ‘Hidden Factors”—Trueness to Name, splendid 
Physiological Condition and Intrinsic Hardiness. Less desirable plants are expensive at 
any price. 
You don't need a 
magnifying glass 
to see Daniels 
plants grow 
Beware of “Bar- 
gain Counter” 
Stock. Daniels De¬ 
pendable plants 
are the cheapest 
in the long run 
Care in growing 
means good plants 
for you 
