August, i p i 6 
5 
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\TN 
Transite Asbestos Shingles 
Fire - Proof and Everlasting 
Sherwin-Williams 
Paints and Varnishes 
The Right Finish for Every Surface 
MAJESTIC 
Coal Chute 
Protects house and 
grounds and is a cellar 
window when not in 
use. Strong, durable 
and burglar proof. 
Every home should have 
Write for Catalog 
THE MAJESTIC CO. 
603 Erie St.. Huntinpton, Ind, 
ASK YOUR DEALER FOR 
GAUMER 
GUARANTEED 
Lighting Fixtures 
Insist on the genuine. Look for the 
Gaumer Guarantee Tag 
BIDDLE-GAUMER COMPANY 
3846-56 Lancaster Avc., Philadelphia 
THE CLIPPER 
There are three things that 
destroy your lawns: Dande¬ 
lions. Buck Plantain and Crab 
Grass. In one season the Clip¬ 
per will drive them all out. 
Your dealer should have them 
—if he has not drop us a line 
and we will send circular and 
prices. 
Clipper Lawn Mower Co. 
Dixon, Ill. 
WHAT IS IT? 
It is the Glass Onward 
Sliding Furniture Shoe in 
place of casters. It saves 
lloors and coverings, and 
beautifies furniture. 
Made in 110 styles and 
sizes. Write for circular. 
ONWARD MFG. CO. 
Dept. A 
Menasha, Wis. f and 
Berlin Ont., Canada 
SUN DIALS 
REAL BRONZE COLONIAL DESIGNS 
from $3.50 Up 
Also full line of Bird 
Fountainsand other gar¬ 
den requisites. 
Manufactured by 
The M. D. JONES CO. 
71 Portland St., Boston,Mass. 
Send for illustrated catalog 
PORCH SHADES 
JAU s.1904. OTHERS p 
HOUGH SHADE CORPORATION, 
261 MILL STREET. JANESVILLE. WIS. 
Every genuine Vudor Porch Shade has this aluminum 
name plate. Look for it. It is your protection against 
inferior imitations. 
At the Family Table 
For the complete,cor¬ 
rect and perfect illu¬ 
mination ofyourhome- 
specify S. & A. lighting 
fixtures. 
For authoritative lighting In¬ 
formation send to-day for 
free catalog E. 
SHAPIRO 8 ARONSON 
20 Warren St., New York City 
VOGUE WILL DO 
—what Vogue has done 
j^OON you will be making your Autumn pur¬ 
chases. Why trust to ignorant or self-inter¬ 
ested advice? Why risk buying clothes that 
soon, or perhaps even now, represent styles notice¬ 
ably on the wane, when by 
consulting Vogue you can 
make perfectly certain of 
being modish and distinctive 
in your appearance, and of 
having your clothes hold 
their style as long as you 
care to wear them? 
In April, 1910,Vogue said : 
Narrow skirts will be worn 
. . . Six months later there 
was not a full skirt in the 
smart world. 
In June, 191 l,Voguesaid: 
Straight - line silhouettes 
will be used in everything 
.... Six months later the 
fashion world featured the 
“new discovery.” 
In Jan., 1912, Vogue said: 
Draped skirts and tunics 
are the smart note now... 
It was a year before the $ 15 
suits showed thesamelines. 
In 1913, 1914, 1915 
Vogue forecast: 
The basque, the fur-edged 
frock, the flared skirt, the 
futurist color-scheme, the 
garden smock, the sport 
coat, the ruffly poke-bonnet 
mode .... Did you wear 
these things when they 
were new, or did you fail 
to find outabout them until 
they were a little demode? 
Today, 1916, Vogue says: 
Well — there are pages and 
pages of what we say about 
fashions in the August 15 th 
issue. If our judgment has 
been dependable in the 
past, it is surely just as 
dependable now. 
V' 1 , 7 ,, 'o. 
For years we have been 
saying that $2 invested in 
Vogue will save you $200, 
because we know it to be 
true. Look back over the 
last five years and think how 
many things you have dis¬ 
carded, almost unworn, 
because they have unex¬ 
pectedly gone out of style. 
And then ask yourself, 
“Now why don’t I subscribe 
to Vogue?” ... It is to 
answer that question that 
we have placed the coupon 
on the left-hand corner of 
this page. 
VOGUE 
/ 
CONDE NAST, Publisher 
EDNA WOOLMAN CHASE, Editor 
443 Fourth Avenue New York City 
S?y a /''/. 
VvV 
25 cents a copy 
, r,, $4 a year 
VSx 
v. V 
V Q 0% 
WILSON 
VENETIAN 
Solve the Problem of 
BLINDS and AWNINGS 
Write for beautiful illustrated Book 
J. G. WILSON CORP. 
8 West 40tli Street NEW YORK 
WHITE MOTOR CARS 
Custom Designed 
The WHITE COMPANY, Cleveland 
The Meehan Handbook of 
Trees and Hardy Plants 
is unusual, practical, handy and always useful 
as a reference. All undesirables are elimi¬ 
nated. Lists actual sizes—and prices them in¬ 
dividually. Mailed free on request. 
THOMAS MEEHAN & SONS 
6740 Chew Street, Germantown, Philadelphia, Pa. 
McCray Refrigerators 
Active cold air circulation—Sanitary 
linings. Send for catalogue. 
McCray Refrigerator Company 
616 Lake Street Kendallville, IncL 
gurpee’s^eeds Grow 
Send for Burpee’s Annual, the Leading 
American Seed Catalog. A book of 182 
pages, fully illustrated. It is mailed free. 
W. ATLEE BURPEE & CO. 
Burpee Buildings, Philadelphia 
Corbin Builders’Hardware 
Outlasts the building on which 
it is used and gives satisfactory 
service every moment of the 
time. 
Ask your hardware dealer. 
Perennial Fiower Gardens 
Plant your gardens with old-fashioned hardy 
flowers. Arrange your planting st> as to have 
blossoms from May until December. Come to 
the Nursery and see the plants in bloom. Then 
plan your garden. We also carry a full line 
of nursery stock which we know would interest 
you. Send for our catalogue. 
THE STEPHEN HOYT’S SONS C0., Inc. 
Telephone 333 New Canaan, Conn. 
2 N and WIRE FENCES 
Fences of all descriptions ’ 
for City and Suburban 
[omes. Write today for our 
nee and Gate Catalog, and 
:e briefly your requirements. 
rican Fence Conslruclion Co. 
Zhurch Street, New York City 
CON-SER-TEX 
We have just issued an attractively illus¬ 
trated booklet on “ROOFING FACTS & 
FIGURES.” We would like to send you a 
free copv of this booklet, together with a free 
sample of CON-SER-TEX. Write today be¬ 
fore you forget it. 
WILLIAM L. BARRELL CO. 
8 Thomas Street New York City 
J. W. FISKE IRON WORKS 
