20 
HOUSE & GARDEN 
Hoto to €>rber (itftsi 
M ORE and more the house-gift is becoming customary at Christmas. The living 
room lamp by which everybody can read; the comfortable davenport on which 
everybody can lounge; the billiard-table where everybody can play—such a perma¬ 
nent gift to the entire family is worth a whole brigade of gloves and ties and umbrellas. 
House & Garden, therefore, has made a point of showing Christmas house-gifts in the following 
pages. All are actually purchasable—now—many at very moderate outlay—through House 
& Garden’s Shopping Service. The model letter and rules for ordering below explain how. 
November 25, 1916. 
House & Garden Shopping Service, 
445 Fourth Avenue, New York. 
Enclosed is my cheque* for thirty-four dollars, 
for which please send by express, charges 
collect, the following articles to 
Mrs. Francis Gibbon, 
83 Brattle Street, 
Brookline, Mass. 
No. 2053. Decorated mahogany chair. Decem¬ 
ber House & Garden, page 23 . $24.00 
No. 2055. White Wedgewood fruit bowl. De¬ 
cember House & Garden, page 23 . $5.00 
Very truly yours, 
Natalie Gibbon. 
*Or draft, or money order. 
My Second Choice* - 
I understand that House & Garden will make 
every effort to secure my first choice, but in 
case it is impossible to do so, you may pur¬ 
chase for me the following second choices: 
No. 2057. Black painted arm chair. December 
House & Garden, page 23 . $29.00 
No. 2082. Sterling silver carving set. December 
House & Garden, page 25 . $5.00 
Very truly yours, 
Natalie Gibbon. 
♦Note: This is not necessary, though desirable. Your first choice 
will always be purchased, except where special popularity has 
early exhausted the stock of some one thing. 
The above model letter is printed here for your guidance. This form, if followed, will simplify 
the work of our shoppers and prevent misunderstanding or confusion leading to mistakes 
What House & Garden will buy. House & Garden will 
buy for you, without charge for its services, any article 
editorially mentioned in House & Garden. When order¬ 
ing anything that has appeared in House & Garden, give 
date of the issue, number of the page, and order number 
of the article if it has one. 
How to order. Simply write to the Shopping Service, 
stating what you want (see model letter) and enclosing 
cheque or money order to pay for the desired articles, or 
postage stamps for amounts less than $1. There are no 
charge accounts in the Shopping Service. 
Second Choice. It is not necessary to state your second 
choice, but it is desirable. Your first choice will always 
be purchased for you, except in cases where special popu¬ 
larity has exhausted early the stock of some particular 
thing. In such a case possible disappointment and delay 
may be avoided if we have your second choice at hand. 
No charge accounts. Articles purchased through House & 
Garden cannot be charged to your personal account in the 
shop from which they are bought. Nor can articles be sent 
C. O. D. by the shop. 
No articles on approval. During the busy Christmas shop¬ 
ping season, articles cannot be sent on approval. This is a 
rule of the shops to which we can make no exception. 
No samples. House & Garden cannot promise to send 
samples of materials in December. 
Deliveries. All articles will be sent express collect unless 
otherwise requested. Small articles, however, can be 
mailed; when ordering them enclose approximate postage 
and the excess, if any, will be returned to you. 
Letters of inquiry should enclose a stamped, self-addressed 
envelope for our reply. We will do our utmost but can¬ 
not guarantee during the month before Christmas to answer 
all questions. Please write your letter and signature very 
distinctly. 
Advertised articles. If more convenient for you, the Shop¬ 
ping Service will be glad to buy for you any articles shown 
in the advertising pages, but in buying such articles it 
generally saves time to write direct to the shop. 
From literally thousands of beautiful things, House & Garden has selected the gifts shown 
here. They are really good values—they are really new—they are really exclusive. If you 
are too busy to shop, or distant from metropolitan shops. House & Garden’s Shopping Service 
is at your command. We extend to you a cordial invitation to compile your Christmas list 
from these pages and make full use of our Shopping Service in this, perhaps the most taxing 
and difficult problem of the whole shopping year. 
TfyouXt & <§arbett popping |£>erbice 
445 Jfourtf) gffie. 
$cto f^ork 
