72 
New, Original, Unique 
Cushmans Post Mark Collection 
Book for the United States 
FOR THE BOY OR GIRL, A GIFT WORTH WHILE 
This book is intended to encourage the desire for a wider knowledge about the Important and 
Historical Cities and Towns in the United States in a very unusual way. Every letter that goes 
through the mail bears some Post Mark and these can easily be collected in many ways. As col¬ 
lected they direct attention to many of the Historical, Patriotic, and Important Places in the United 
States. Teachers and parents will quickly grasp the educational possibilities of this book, and every 
one, young and old, who is fond of collecting will appreciate it. 
Many spaces for Post Marks, under the various State headings, contain suggestions for the collector. For example— 
under Massachusetts will be found spaces marked as follows: “Capital of State,” “Seat of Harvard University,” 
“Old Whaling Port,” “Centre of Witchcraft Agitation," etc. The Post Marks needed for these would be Boston, 
Cambridge, New Bedford, Salem, etc. 
There are spaces in the book for over 2,500 Post Marks, the pages being arranged by States, each page accommodat¬ 
ing 28 Post Marks. A number of original Post Marks are given with each book to start the collection. Size of book 
834 x 10J4 inches, bound in heavy boards. 
We will send a copy of this book in combination with a Subscrip¬ 
tion to The Outlook for Three Dollars and Twenty-five Gents 
The Outlook for 1917 
With the beginning of the new year The Outlook will be published in a new and more attractive dress, and on 
February first the yearly subscription price will be increased to Four Dollars instead of Three Dollars, as at present. 
The necessity for that change in price is due to the recent great advance in the price of paper. The new page will be 
larger and more beautiful typographically than the present Outlook, with new type throughout, which will be larger 
and clearer than that now in use. The new form of The Outlook will allow for better illustration, and, as heretofore, 
The Outlook will be edited in the belief that its readers desire a clear, concise, thoughtful, and interesting interpre¬ 
tation of current life. 
Perhaps the general purpose of The Outlook cannot be better defined than in these recent words of Theodore 
Roosevelt: 
“For six years I was steadily at the editorial council board. In all that time T never once heard it even suggested that the conduct of 
The Outlook should be shaped in any way save as sincere conviction and conscientious regard for the public good demanded it should 
be shaped. Always the discussion was along practical lines. Hie editors, as practical men, discussed what the course of the magazine 
should be, but they discussed it always from the standpoint of practical men devoted to the service of lofty ideals.” 
OUR OFFER 
We will send The Outlook EVERY WEEK 
FROM NOW UNTIL JANUARY 1st, 1918, 
Post Mark Collection Book, carriage $3.25 
and a copy of the 
prepaid, to any address in the United States upon receipt of 
Now is the time to send your order in, as this offer is good only until February 1st, 1917; 
after that the price of The Outlook and the Post Mark Book together will be $4.25. 
THE OUTLOOK COMPANY 
NEW YORK 
To Save Time and Insure Accuracy we suggest that you Fill Out and Mail This Coupon NOW 
The Outlook, 392 Fourth Avenue, New York 
Send me a copy of the Post Mark Collection Book for the United States and The Outlook every week from now until January 
1st, 1918. I enclose $3.25 in full payment. 
Name. 
Address. 
CAREY PTC. CO 
