Why Cast Bronze Hardware? 
There are two kinds of builders’hardware. One is cast. The 
other is stamped from thin sheets sometimes of brass — more 
often of steel plated to look like some other metal. 
Obviously there is not the smallest difficulty in telling the dif¬ 
ference between stamped hardware and cast hardware, — if in the 
purchase you realize that such a thing as stamped hardware exists. 
Unfortunately many people do not realize this, and tempted 
by appearance and the ex¬ 
ceedingly low price of the 
stamped article, they buy 
what can not but be a source 
of constant disappointment 
during its entire existence. 
The first and most obvious 
difference between stamped 
hardware and cast hardware 
is pretty clearly expressed by 
the names under which the 
two classes are known. 
Each piece of cast hard¬ 
ware is moulded separately 
by a skilled artisan. 
Stamped hardware on the 
other hand consists of sheet 
metal so exceedingly thin that 
it can be easily pressed be¬ 
tween steel dies into the form of 
the design which has been de¬ 
termined upon, then polished, 
plated and finished to repre¬ 
sent whatever it is intended 
to imitate. 
As the single advantage 
of stamped hardware lies in 
its cheapness, it is easy to 
understand that its finish must 
be cheapened too. 
It is easy to understand 
also that the design which 
can be stamped on thin sheet 
steel must fail utterly in all 
sharp corners and in those 
little details of decoration 
wffiich depend so largely for 
their attractiveness upon be¬ 
ing absolutely clean cut and 
fine pointed. 
Stamped hardw'are is in 
the most literal sense of the 
term a hollow mockery. 
This is our advertisement. 
We have paid for the space 
and in it w’e may say what 
we like about our products. 
Moreover, we make stamped hardware as well as cast hardware. 
Therefore our opinion on the subject is utterly without prejudice. 
Examine for one moment the outline drawing on this page and 
you will understand the entire problem at a glance. 
Perhaps the best wmy to express it in a few' w'ords is to say 
that you are disappointed when you pick up a piece of stamped 
hardware. It has the appearance of weight and solidity, yet 
when you take hold of it you feel as though you had been cheated, 
Cast Bronze, 
The Yale & Towne Mfg, Go. 
The Makers of 
Yale Products 
Locks, Padlocks. 
Builders’ Hardware, 
Door Checks, Hlc. 
Local Offices: 
Chicago, Ran Francisco 
London, Paris, 
Hamburg 
— as though you had picked up a papier inache imitation of a 
coin instead of the coin itself. 
We are prejudiced against stamped hardware because it is an 
imitation of something which it is not. 
It is insincere, it is untrue. Compared to cast hardware, it is 
poor, and thin and mean, — we are almost sorry it exists. Almost 
sorry, — not quite. For stamped hardware fills many needs where 
cast hardware would on ac¬ 
count of its cost be wholly 
impossible and impracticable. 
Many a cottage has been 
made outwardly attractive in 
its appearance by the use of it. 
.Sometimeseven temporary 
structures can be fitted with 
really good looking hardware 
because of the extreme cheap¬ 
ness of the stamped goods. 
On the other hand the 
w’ord “Yale” has come to 
stand for so much that is 
strong, and fine, and solid 
and substantial, so much that 
is genuine that we who have 
been long associated with it, 
turn naturally to the type of 
hardware that most nearly 
represents what we think 
hardware ought to be. 
There is probably no con¬ 
cern in all the world which 
has given to the production 
of really beautiful, really sub¬ 
stantial hardware the atten¬ 
tion that has been given to it 
by The Yale & Towne Mfg. 
Company. 
It is doubtful if there be 
anywhere a collection of artists 
w’ho work so sympathetically 
together, who are so single in 
their purpose to produce only 
that which meets the very 
strictest requirements of qual¬ 
ity, — that which most neaily 
represents the Yale standard. 
Every piece of cast hard¬ 
ware produced by these men 
has behind it the strength and 
the individuality wTought of 
^ Murray btreeU a single hand. Yffienthecast- 
New York, U.S. A. H kigs come from the sand, 
marvellous though they be in 
their intricacy of detail and 
the fidelity which they follow 
to the smallest point, the models from which they w'ere cast, they 
are after all but the skeleton of the finished article. 
Every individual piece is filed and polished; many of them 
chased and chiselled and worked over by the hand of an artisan 
who is indeed an artist. 
Look for the name Yale on your hardware. 
We have published a little book about Vale Hardware in your home. 
We shall be pleased to send it to you — may we 
Stamped. 
