HOUSE AND GARDEN 
Fkbruary, 1912 
Tire Cost — Where It Goes 
23^/0 is Due to Rim-Cutting — 
25^/0 is Due to Overloading 
We sent out men to look at thousands of 
ruined clincher tires. 
And 23 per cent of all those tires were rim-cut. 
Sometimes this ruin is the driver’s fault. He 
runs the tire partly deflated. 
It is usually due to a puncture. 
A clincher tire which goes flat may be wrecked 
in a moment—ruined beyond repair. 
On the other side, note this: 
No-Rim-Gut tires are more widely used than 
any other make of tire. 
Men know they can’t rim-cut, so they get more 
abuse — ^more under-inflation — than any other tire 
that’s made. 
But, despite all this neglect, we have never had 
an instance of rim-cutting in all the hundreds of 
thousands used. 
Most tires are overloaded. 
Not through any fault of the motor car maker. 
He equips for expected load. 
But you add heavy extras. 
And some of your passengers sometimes over¬ 
weigh the expected 150 pounds. 
The result is a blowout. 
That’s why we make No-Rim-Gut tires 10 per 
cent over the rated size. The manner of fitting 
permits that. 
That means 10 per cent more air — 
Ten per-cent more carrying capacity. 
And that, with the average car, adds 25 per cent 
to the tire mileage. 
Yet these tires which can’t rim-cut — ^these over¬ 
size tires — now cost no more than other stan¬ 
dard tires. That’s why they outsell others. 
Average Saving $20 Per Tire 
These two features together—No-Rim- 
Cut and oversize—-under average condi¬ 
tions double the life of a tire. This judg¬ 
ment is based on 13 years of experience, 
with 800,000 Goodyear tires. 
If that is so, this single invention is 
saving an average of $20 per tire, figur¬ 
ing various sizes. On our output this year 
that will mean $10,000,000. 
Those figures, of course, are only ap¬ 
proximate. One can’t be exact on the cost 
of tire upkeep. 
Proper care and inflation, roads, speed, 
loads, etc., all affect tire mileage. 
But the figures are fair. 
Certain it is that No-Rim-Cut tires save 
all the ruin of rim-cutting. 
Certain it is that their 10 per cent, over¬ 
size adds an average of 25 per cent, to 
the tire mileage. 
No Extra Cost 
These patented tires, when first brought 
out, cost one-fifth more than other stand¬ 
ard tires. 
Now they cost an equal price. Our 
multiplied output has cut the cost of pro¬ 
duction. 
Note what that means. 
No-Rim-Cut tires, 10 per cent, oversize, 
cost just the same as old-type clincher 
tires. The saving is entirely clear. 
. set all their advantages by simply 
insisting on Goodyear No-Rim-Cut tires. 
By Far the Leading Tire 
Now note the judgment of users. 
The demand for these tires has doubled 
over and over. It now exceeds the demand 
tor any other type of tire. 
Last year’s sales on No-Rim-Cut tires "niat’s the result of experience, 
exceeded the previous 12 years put to- These tires have been tested bv not less 
gether. than 100,000 users. And that is the re- 
This year, 127 leading motor car makers suit of the testing, 
have contracted for Goodyear tires. Isn’t that evidence enough? 
Good^#ear 
No-Rim-Cut Tires 
With or Without Non-Skid Treads 
THE NEW GOODYEAR NON-SKID TREAD 
Tough 
Deep-Cut 
Double-Thick 
Non-Skid Treads, if Wanted 
Now these tires, if you want it, come 
equipped with an ideal Non-Skid tread. 
Not any short-lived protection. Not a 
mere corrugation in a regular tread. 
This is an extra tread, vulcanized onto- 
the regular, so it gives you a double-thick 
tread. 
This extra tread is of very tough rub¬ 
ber. And its thickness permits these deep- 
cut, enduring blocks. 
The road surface is grasped by countless 
edges and angles — grasped with a bulldog 
grip. 
Each block widens out at the base, so- 
the strain is distributed the same as on 
smooth-tread tires. 
One moment’s comparison reveals a dozen 
advantages over any other non-skid inven¬ 
tion. We have worked for three years to 
perfect it. 
The Final Tire 
The tire of the future, beyond any ques¬ 
tion, will be this No-Rim-Cut type. 
The old-type clincher—the hooked-base 
tire—is being displaced on thousands of 
cars each month. 
After 13 years of tire making we consider 
this tire the best that we ever can make. 
It is so close to perfection that our lib¬ 
eral w-arrant now costs us but a trifle per 
tire. 
Rubber never can be made more imper¬ 
vious to wear. Fabric can never be made 
more enduring. 
This type and this tire, in our estima¬ 
tion, represent finality in tires. 
Our new Tire Book is ready. It is filled 
with facts, based on 13 years of tire mak¬ 
ing, which every tire user should know. 
Ask us to mail it to you. 
THE GOODYEAR TIRE & RUBBER COMPANY, HERNDON STREET, AKRON, OHIO 
Branches and Agencies in 103 Principal Cities. We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits 
/ g -. Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont. 
In writing to advertisers please mention House and Garden. 
