HOUSE AND GARDEN 
April, 
1912 
No-Rim-Cut 
Touch 
Tires—10% Oversize 
the Million Mark 
This month we celebrate. A million 
Goodyear Auto Tires have now gone into 
use. 
Over half that million have been sold 
within the past 12 months. Yet this is our 
13th year. 
Think what that means. More sold in 
this last* year alone than in 12 years put 
together. 
Just because No-Rim-Cut tires—our 
patented type — suddenly became the sen¬ 
sation. 
A few men proved them out. Then 
thousands proved them — then tens of thous¬ 
ands more. 
Now a million tires. Now a trebled 
demand over last year. Now a larger sale 
than any other tire commands. 
All this occurs after these tires have 
been tested on some 200,000 cars. 
The Reign of the New-Type Tire 
Now comes the reign of a new-type 
tire — a tire that cuts tire bills in two. 
A tire that can’t rim-cut — an oversize 
tire, to save the blow-outs due to over¬ 
loading. 
A hookless tire—one that needs no 
tire bolts, nor hooking to the rim. 
And a tire which embodies the final 
results of our 13 years spent in perfect¬ 
ing tires. 
All these features combined in a tire 
which costs no more than other stand¬ 
ard tires. 
That will explain this overwhelming 
demand for Goodyear No-Rim-Cut tires. 
Old-Type Tires 
Must Go 
Old-type tires—clincher tires—rim- 
cut when partly deflated. When they 
run flat, because of a puncture, a min¬ 
ute’s time may wreck them. 
Statistics show that 23% of all ruined 
clincher tires have been rim-cut. 
Now comes a type which makes rim¬ 
cutting impossible. And all of you mo¬ 
torists are sometime bound to adopt them. 
These same tires—No-Rim-Cut tires— 
are made io% oversize. The hookless 
base permits that. 
That means 10% more air—10% great¬ 
er carrying capacity—without any extra 
cost. 
It means support for your extras, and 
for passengers who overweigh. It re¬ 
duces the danger of blow-outs. 
That 10% oversize, under average con¬ 
ditions, adds 25% to the tire mileage. 
All those advantages at the price of 
tires which lack them. How - long will 
any man cling, in your estimation, to 
old-type, skimpy tires? 
The Secret 
The secret of this new-type tire lies in 
three flat bands of 126 braided wires. 
These braided wires are vulcanized 
into the tire base. Thus the tire base is 
made unstretchable. 
This tire needs no beads to hook into 
the rim flange, because nothing can 
force the tire over the flange. 
But, unlock the flange and the tire 
slips off like any quick-detachable tire. 
It slips off much easier, because no 
beads can get “frozen” into the rim 
flange. 
With this hookless tire, your remov¬ 
able rim flanges are slipped to the op¬ 
posite sides. Then they curve outward 
instead of inward. 
Instead of a curved flange digging 
into the tire there is a rounded edge on 
which the tire rests if deflated. 
There is no changing of rims if your 
rims are standard. Nearly all rims are 
now made to fit these tires. 
We Control It 
This braided wire feature forms the 
only way to make a practical tire of this 
type. The reasons are explained in our 
Tire Book. 
Competition, of course, has forced 
other makers to attempt this hookless 
tire. But the essential feature is con¬ 
trolled by our patents. And substitute 
features have proved unsatisfactory. 
Many have been abandoned. 
This new-type tire, if you want it right, 
means the Goodyear No-Rim-Cut tire. 
That is why the demand, in a flood-like 
way, has centered on this tire. 
Get the proved-out tire when you get 
this type. Get the tire which outsells all 
the rest after a million have gone into use. 
Our 1912 Tire Book — based on 13 years 
sf>ent in tire-making — is filled with facts 
you should know. Ask us to mail it to 
you 
No-Rim-Cut Tires 
With or Without Non-Skid Treads 
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO 
Branches and Agencies in 103 Principal Cities. We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits 
Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont. 
(512) 
In writing to advertisers please mention House and Garden. 
