HOUSE AND GARDEN 
P R I L , 
1912 
/ 
T here is probably no ex¬ 
isting business to-day 
that offers those en¬ 
gaged in it so much return, 
aside from the financial end, as 
the publishing business. An 
organization which has for its 
purpose the issuing of maga¬ 
zines and books may or may 
not have “personality,’’ but it 
is more apt to be a sentient 
thing than a wholesale cheese 
dealer's house. We want our 
readers to feel that we have a 
personal interest in every one 
of them. We know that some 
of our readers have a personal 
interest in us, for we have 
often strong proof of this in 
the letters we receive from 
them. We suppose that many 
more people have had an impulse to speak a word of apprecia¬ 
tion and have thought better of it on account of believing that it 
would not be looked upon except in a manner of a soulless cor¬ 
poration. 
The following is an extract from a letter that was read per¬ 
sonally by the editor of Travel, the editor of House & Garden. 
the President of the company and several others connected with 
the magazine. It made us all feel good. 
and si)ells destruction to every¬ 
one who disregards the predic¬ 
tion of Cosmo X'ersal. Cosmo 
seems to be an up-to-date re¬ 
incarnation of Noah himself. 
His Ark is thoroughly mod¬ 
ern — and the story is, too. The 
author is Garrett P. Serviss, 
whose scientific knowledge, in 
combination with the true 
story-teller’s instinct, gives the 
yarn the greatest plausibility. 
“The Second Deluge” will be 
a refreshing relief for readers 
who may have become wearied 
of the monotony of the ordi¬ 
nary novel. The idea is de¬ 
lightfully original; the style is 
dramatically forceful; the char¬ 
acters are unusual, and well- 
sustained ; the incidents are ab¬ 
sorbing in interest, so that the reader reads on to the end with 
unflagging attention; and through it all runs a delicate vein of 
irony, and an undercurrent of humor, which will be appreciated 
by discriminating readers. For boldness of imagination nothing 
ecpial has appeared since Jules Verne made science a playground 
for the fancy. But the writer has avoided the sometimes tire¬ 
some didacticism with which the great French romancer often 
overloaded his books. 
Los Angeles, Calif., Jan. 31, 1912. 
Gentlemen :— 
I am in receipt of the January number of “Travel” and to say I am 
delighted, as I turn over the leaves of the beautifully printed pages of 
enameled paper and artistic and clear illustrations, hardly e.xpresses the 
impression it made on me. “Travel” is worthy the place of honor on any 
gentleman’s library table. I propose to have my numbers bound, and give 
them that place. 
In looking over the many entertaining descriptions of the different 
places, I was particularly impressed with the piece entitled “Picture 
Towns of Europe.” In following the terse description of the writer, I 
wandered through the quaint streets of Cintra, and the clear forceffd 
style in describing the everyday life of the people who live amid the grand¬ 
eurs of the fifteenth century made me feel that through the courtesy 
of “Travel” I had visited Cintra, the show place of Portugal. 
Very truly yours, - -- 
Everybody reads the advertisements in a magazine nowadays, 
so of course you have seen announcements of the new books we 
are publishing. There is nothing extraordinary in the fact of 
our adding a few new volumes to the list but — ^liere is the point 
—that was only the beginning of our Spring list. We are grow¬ 
ing fast over here in Union Square, but more of that later. 
THREE NEW NOVELS 
Ever since Noah told his grandchildren of how the flood came 
and wiped all the evil-doers off the face of the earth, it has been 
a weakness of the human race to want stories told them. There 
have been thousands, millions — well, 
ever so many — tales narrated since then, 
but the demand for first-rate yarns has 
ever exceeded the supply. 
We shall do our part toward satisfy¬ 
ing this innate craving for good fiction. 
Curiously 
enough, one of the 
novels ive shall 
publish this month 
is “The Second 
Deluge,” a story of 
the earth’s encoun¬ 
ter with a watery 
nebula which en¬ 
velops the planet 
Leona Dalrymple, author of “Trdnmerei,’' 
carefully revises her manuscript before trans¬ 
cribing it on the typewriter. 
Everybody knows and loves “Traumerei,’’ Schuman s charm¬ 
ing musical composition. The appearance of a novel by the 
same name will attract a great deal of attention. This new story 
by Leona Dalrymple will appear simultaneously with the “Second 
Deluge,” but it is as different from Mr. Serviss’s book as fire is 
from water. Most of the action takes place in a little Italian 
hill town near Naples and although the principal man of the 
story is an American, the heroine is a beautiful Italian girl of 
the higher class. There is true charm in the story and a love 
interest that in its delicate ardor has not been surpassed. The 
author, whose photograph is reproduced on this page, has been 
before the public in the pages of the best magazines, but this is 
her first novel. You will recall that the term “first novel” is 
often synonymous with great 
instances, and we believe 
thousands of readers are 
going to like this story. 
A new story by Mary 
Stewart Cutting is an 
event to which the reading 
public looks forward with 
keen relish. Here in the 
office we are anticipating 
the good time you are go¬ 
ing to have with “The Lov¬ 
ers of Sanna,” the story of 
a \vonderfully charming 
young woman who is not 
quite sure of her heart im¬ 
pulses. Sanna is a girl we 
all hope to meet in the 
life. We’re sure she ex¬ 
ists other than in the pages 
of the book, and we believe 
we shall be fortunate 
enough, some day, to find 
her. 
Hanna Rion, the author 
of “Let’s Make a Flower 
Garden,” is pictured here¬ 
with in a corner of her 
garden. 
success. It has proved so in many 
Hanna Rion seems part and par¬ 
cel of the floral zvorld, so full of in¬ 
spiration is her “Let’s Make a 
Flower Garden” 
In writing to advertisers please mention House and Garden. 
