April, 1912 
HOUSE AND GARDEN 
91 
$2 Spent for Vogue 
May Save You $200 
Y OU are about to spend for your Spring hats 
and gowns hundreds of dollars. 
Now the really expensive gown is the gown 
you buy and never wear; the really expensive 
hat is the hat you wear only because it is bought 
and cannot be returned. 
Will you pay $2 to insure yourself against 
such costly mistakes in the choice of your Spring 
hats and gowns ? 
Thanks to the unequaled fashion service of Vogue, the 
Avoman who relics upon Vogue for her gowning is armed with 
a range of models and a discriminating taste that guards her 
completely against expensive errors. 
By Paying $2 — 
a tiny fraction of your loss on only one ill-chosen hat or gown— 
for the following twelve numbers of Vogue, which you will re¬ 
ceive semi-monthly during the next six months — you will have 
Vogue continually at your side; you will be sure of distinction 
in your dress; and you will practically insure yourself against 
costly mistakes in the choice of your wardrobe: 
Spring Millinery 
Spring Fashions 
Brides’ 
European 
Summer Homes 
Outing Fashions 
April 1 
April 15 
May 1 
May 15 
June 1 
June 15 
Travel - - . July \ 
Hot Weather Fashions - July 15 
Vacation - - . August 1 
Children’s - - - August 15 
Autumn Millinery - - Sept. 1 
Forecast of Autumn Fashions Sept. 15 
The Spring Millinery Number is now on the news-stands. Get 
a copy, and leave an order with your newsdealer for the issues 
to follow; or use this coupon and receive the copies in your 
home promptly on publication, beginning with the Spring 
Millinery Number. 
CONDS NAST, 
443 Fourth Avenue 
PUBLISHER 
NEW YORK 
-1 
e.-'' 
H.G.-4 
