our business 
tOLsurmount Qbs 
SAN DIEGO 
JUAN 
RE AT fsks present great obstacles. 
TRADB MARK. 1*1 ^ 
Only Goodrich perseverance coupled 
with Goodrich facilities could hew the long, rough path 
which led to the perfection of the Goodrich “Tough 
White Tread,”—and all that name now stands for in 
assurance of tire quality and stamina. 
But the goal was reached,—to the tire user’s gain. Our 
success in this then led us to our latest task:—the road 
marking of the tourable highwa3"S of America. 
This project is for the benefit of eve?'y motorist; be he 
usef of 
The B. F. Goodrich Company, Akron, Ohio 
Largest in the World 
or not, and enough of the v’ork has been done to measure 
its great value. Hundreds of miles—east and west—have 
been marked and charted. Accurate and convenient 
Route Books, covering them, are offered gratis. 
Your inquiry about touring routes in any section will be welcomed. We 
want every motorist to feel entitled to every branch of Goodrich Service. 
As fast as Goodrich crews can work, other routes will be 
reached. Meanwhile information on highways can be 
obtained from the Goodrich office. 
Branches in all 
Principal Cities 
Wholesale Tires 
Depots Everywhere 
