HOUSE AND GARDEN 
A V 
1912 
No-Rim-Cut Tires—10% Oversize 
Our Profit 8% Per Cent 
Goodyear tires have reached the topmost 
place. They now outsell all others. 
The demand for these tires, in the past 24 
months, has increased by 500 per cent. 
Just because of publicity—because myriads 
of users told myriads of others the immense 
economy of Nd-Rim-Cut Tires. 
Now we shall venture the fullest publicity. 
And the first step will be a discussion of profit on 
this highest grade of tire. 
The Truth About Cost of Tires 
Today we join the advocates of full and frank 
publicity. 
We believe that tire buyers are entitled to 
know every fact that affects them. 
You who pay money should know what you 
get. Also what the makers get; 
That which is right can prevail in the lime¬ 
light . That which is wrong can’t prosper by hiding. 
So we shall publish here, in the next few 
weeks, some startling facts about tires. 
Tires can be made to fit any 
price which users want to pay. 
The only just comparison is the 
cost per mile. 
Cheap tires may cost far more per 
mile than tires at twice the price. 
Tires may also be too costly 
— too fine in composition to 
endure. 
The object of the expert is the 
lowest cost per mile. That has 
been our object for some 13 years. 
How We Know 
We make our comparisons on 
a tire testing machine, where 
four tires at a time are worn out 
under all sorts of road conditions. 
Meters record the mileage. 
There we have compared some 
200 fabrics, and some forty form¬ 
ulas for treads. 
There we have tested every 
method and process. There we 
have compared rival tires with 
our own. 
Thus we have proved that Up- 
River Para — the costliest rubber 
—is cheapest on the mileage basis. 
Thus we have proved that long- 
fibre Sea Island cotton — the cost¬ 
liest material — is cheapest in the 
end for fabrics. 
We have proved that wrapped 
tread tires — the costliest construc¬ 
tion — are cheaper than moulded 
tires—for the user. 
So we employ these things. 
And we use everything else which 
these years of test have proved 
most economical — in the cost per 
mile. 
Saving 23 Per Cent 
Then came the question of rim- 
cut tires. We examined thousands 
of ruined tires, of every make. 
And we found that 23 per cent of 
the clincher type were rim-cut. 
So we brought out a patent 
new-type tire—a hookless tire— 
which makes rim-cutting impos¬ 
sible. 
At first this type was expen¬ 
sive. It added one-fifth to our 
price. But our multiplied out¬ 
put quickly reduced it, until it 
now costs users no more than 
standard old-type tires. 
This tire—called No-Rim-Cut 
—has ended rim-cutting forever. 
Saving 25 Per Cent 
Next came the question of 
blowouts — caused by adding ex¬ 
tras to the car — by overloading 
tires. 
To avoid this we made No- 
Rim-Cut tires 10 per cent over 
the rated size. That means lo 
per cent more air — lo per cent 
added carrying capacity. And 
Our profit last year on No- 
Rim-Cut tires was 8.57 per cent. 
With the largest output — with 
the most modern equipment — 
our selling price has averaged 
about 8l4 per cent over cost. 
That in a risky business, with 
that, with the average car, adds 
25 per cent to the tire mileage. 
With these oversize tires, of 
the costliest construction — these 
tires that can’t rim-cut — we met 
the price of standard old-type 
tires. 
The result is this: 
fluctuating materials, on a tire 
that’s guaranteed. 
The point is this: 
Tires can’t be made more eco¬ 
nomically than in this mammoth, 
modern plant. 
Men can’t stay in this business, 
with the risks it involves, on a 
smaller margin of profit. 
In No-Rim-Cut tires you get as 
much for your money as any 
maker ever can give. And you 
know what you get. 
If you consider that_ fair, it’s 
another reason for insisting on 
these premier tires. 
Our 1912 Tire Book—based on 
13 years of tire making—is filled 
with facts you should know. Ask 
us to mail it to you. 
GoODj^EAR 
No-Rim-Cut Tires 
With or Without Non-Skid Treads 
Last Year’s Profit 
8.57 Per Cent 
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO 
Branches and Agencies in 103 Principal Cities. We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits 
Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont. 
(584) 
In writing to advertisers please mention House and Garden. 
