HOUSE AND GARDEN 
Ju 
NE, 1912 
Ten Years Spent Getting Ready for 
This Sensational Success 
No-Rim-Cut tires have seemed to come like a 
meteor into the leading place in Tiredom. 
In two years the sales have increased 500 per 
cent. They have trebled in the past 12 months. 
Now these new-type tires by far outsell any 
other tire in existence. 
But this, remember, is our 13th year. Some of 
those years were spent in darkest obscurity. Ten 
of those years were spent perfecting this tire. 
So this amazing success has big reason behind 
it. It has come through slow progression. 
Testing 240 Materials 
We started tire making 13 years 
ago, by bringing to our plant the 
best experts we knew. And we 
kept on bringing them. 
For nobody knew in those 
days how to meet automobile 
conditions. 
To prove ideas quickly we built 
testing machines, where four 
tires at a time are worn out under 
every road condition. 
There we have tested some 200 
fabrics — some 40 formulas for 
treads. 
There we have tested every 
method of making, of wrapping, 
of vulcanizing. 
Every material and method was 
compared by actual mileage, on 
this metered machine of ours. 
Thus year after year we in¬ 
creased tire mileage, and lessened 
tire troubles. Thus we finally 
brought the Goodyear tire about 
as close to perfection as men 
ever will get it. 
Cutting Tire Bills in Two 
Then we started on other sav¬ 
ings. Records on thousands of 
ruined tires showed that 23 per 
cent had been rim-cut. 
This led to the invention of 
No-Rim-Cut tires. This patent 
t3’pe has made rim-cutting impos¬ 
sible. It saves tire users that 23 
per cent, by a method which we 
control. 
10 Per Cent. Oversize 
Next we dealt with blow-outs, 
due to overloading tires. We 
made these tires—No-Rim-Cut 
tires — 10 per cent, over the rated 
size. 
That means 10 per cent more 
air—10 per cent added carrying 
capacity. And that, under aver¬ 
age conditions, adds 25 per cent 
to the tire mileage. 
These two features together, 
with tens of thousands of motor¬ 
ists, have cut tire bills right in 
two. 
8K Per Cent. Profit 
Then we aimed to sell these 
perfect tires for the least price 
possible. Our multiplied output 
aided in this. So did our modern 
equipment. 
No-Rim-Cut tires used to cost 
one-fifth more than other stand¬ 
ard tires. We brought them to 
an equal price. And our profit 
last year, despite all our facilities, 
was but 8}4 per cent. 
200,000 Users 
It was ten years from the start 
before men woke to these tires. 
Then one told another, and the 
tide of demand developed like a 
flood. 
Now over one million have 
gone into use. Sales have dou¬ 
bled three times in two years. 
Now some 200,000 motor car 
owners insist on these premier 
tires. You will also insist when 
3^ou know them. 
Our 1912 Tire Book—based on 
13 years of tire making—is filled 
with facts you should know. Ask 
us to mail it to you. 
OHIO 
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON 
Branches and Agencies in 103 Principal Cities. We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits 
MORE SERVICE STATIONS THAN ANY OTHER TIRE 
Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont. 
No-Rim-Cut Tires 
With or Without Non-Skid Treads 
In writing to advertisers t'lcase mention House and Garden. 
