HOUSE AND GARDEN 
126 
September, 1913 
Sincerity 
First! 
S INCERITY is the Biggest Word in Advertising and 
Merchandising today. 
Not Sincerity for Morality’s Sake—But Sincerity for 
Business’ Sake — for Success. 
We believe that more Campaigns have been wrecked 
by Manifest Exaggeration in Copy and Plans—by Bluff, 
Bluster and Buncombe — than by any other cause. 
And that a single false note often has turned the public 
wholly against an advertised product — -and made the Man¬ 
ufacturer suspicious of his own advertising. 
We have put Sincerity before everything else as essen¬ 
tial in our Service to advertisers. Sincerity that commands 
confidence — sells goods. 
We believe in Organized Advertising and Merchan¬ 
dising. In copy that rings true. In Plans that Bristle with 
Originalty. Yet are safe — sound — and sincere. 
May we write you a letter explaining our ideas applied 
to your business—or send a representative to explain our 
service in detail? No obligation in either case. 
The Taylor-Critchfield Co. 
One of the Leading Advertising Agencies of America 
NEW YORK CHICAGO DETROIT 
Aggp 0 * Cement Floors 
pJT in Basements Should 
Be Made Waterproof 
1 THE CHI-NAM EL WAY J 
is easy, economical and efficient. 
| Book of particulars and color plates for coupon below. ® 
g - 1 
THE OHIO VARNISH COMPANY g 
1 8602 Kinsman Road, Cleveland, O. _ 
. Please send me Free Book on water- A 
proofing of Cement Floors. 
Name . 
Address . 
Smoky FirepM€ 
Made to Draw 
Cooking Odors Carried out ol the House 
Payment Conditional on Success 
FREDERIC N. WHITLEY, Engineer and Contractor 
210 Fulton St., Brooklyn, N. Y. 
Heating Ventilating Air Filtration 
Made-to-order 
rugs for porch, 
bungalow or J$lj& 
Summer 
home 
Exclusive fabrics 
of soft, selected 
camel’s hairwoven 
in undyed natu¬ 
ral color. Also 
pure wool, dyed in 
any color or com¬ 
bination of colors. 
Any length. Any 
width—seamless up to 
16 feet. The finishing 
touch of individuality. 
Made on short notice. Write 
for color card. Order through 
your furnisher. 
THREAD & THRUM WORKSHOP, Auburn, N. Y. 
the one hundred hens which a single pen 
will accommodate, allowing four square 
feet to a hen. Doubtless people interested 
in this new type of house can secure fur¬ 
ther information about it by addressing 
the State Experiment Station at New 
Brunswick, N. J. 
For a smaller house, a model designed 
by the Experiment Station at Perdue Uni¬ 
versity, LaFayette, Ind., can hardly be im¬ 
proved upon. It is a shed roof house, 
about fourteen feet deep, with an opening 
to be covered with muslin in bad weather, 
and a long glass window. The opening is 
high enough so that the wind will not 
blow on the fowls, but the window extends 
almost to the floor, a very desirable plan, 
for it allows the birds to bask in the earli¬ 
est rays of the morning sun on cold win¬ 
ter days. In many such houses the win¬ 
dows are too high, and it is late in the 
morning before direct sunlight floods the 
floor. 
When shed roof houses with curtain 
fronts are used, it is highly important that 
the curtains be kept clean, although this 
fact is often overlooked by the amateur. 
A muslin curtain coated with dust is no 
better than a board over the window. The 
curtain is usually tacked to a hinged frame 
and hooked to the ceiling when open. 
Sometimes light birds like the Leghorns 
will fly onto them and use them for nests. 
Oiled muslin is to be avoided; it does not 
admit sufficient air. Curtains must be 
used intelligently, and not closed when 
the weather is warm. 
Extra curtains may be dropped in front 
of the perches in extremely cold weather, 
and are needed if the house is very shal¬ 
low—eight feet deep or less—or if breeds 
with long combs are kept. They should 
not be used, though, except when the tem¬ 
perature is much below freezing. Cod¬ 
dling the hens is almost as bad as neglect¬ 
ing them. 
A shed roof house seven or eight feet 
high in front and four and a half at the 
back is high enough. The walls may be of 
drop siding or rough boards covered with 
roofing paper. Roofing paper of good 
quality is much better than shingles for 
the roof; it admits less air and carries off 
the water better, so that its cheapness is 
by no means the only reason for making 
use of it. It is important that the house 
should be free from draughts and damp¬ 
ness, which means that it must be tight 
everywhere except in front. 
A house of this type is likely to be un¬ 
comfortably hot in summer, so that the 
birds will sufifer on sultry nights. To rem¬ 
edy this condition, it is well to cut several 
openings in the rear wall just under the 
roof, hinged shutters being dropped over 
them when the additional circulation of 
air is not needed. 
It is not wise to build a good house on 
a poor foundation, for then rats and decay 
will work havoc. A concrete foundation 
is easily made by digging down sixteen 
inches and constructing a board form four 
or five inches wide. The form should ex¬ 
tend five or six inches above the surface. 
E. I. Farrington 
In writing to advertisers please mention House & Garden 
