HOUSE AND GARDEN 
c 
September, 1913 
127 
Autumn 
um 
VfiPT TUT 
V W Kj U -£/ 
G LEAMING like a great shop window set in the heart of Paris — a window 
filled with the choicest Autumn creations of the most notable designers — 
is this newest number—the first of Vogue’s great Autumn series. 
In it you will find the characteristic touch of each Parisian master milliner—the verve of 
Carlier, the fire and dash of Paul Poiret, the subtle witchery of Georgette and Alphonsine. 
But you will want this Millinery Number of VOGUE not alone for the pleasure of looking 
through its pages. It is a straight business investment that will pay for itself a hundred times over. 
Soon, now, you will pay $20, $40, $60 for a Fall hat. For this $20, $40, $60 you 
receive a few dollars’ worth of felt, velvet, ribbons, trimmings—all the rest of your 
money will go for style and correctness. Unless your choice is correct, your money 
is worse than wasted. 
Pay 25 cents for the Vogue Millinery Number and ensure yourself against wasting 
a single penny of your Autumn hat money. In your home, far from the confusion of 
the milliner, Vogue will spread ^ before you not a few hats from your local stores but 
a splendid display of new models from the greatest designers in the world. Buy your 
copy to-day — and at the same time ask the newsdealer to reserve for you a copy of the 
Forecast of Fall Fashions Number 
(Out September 9th) 
This issue is one of the most valuable of the whole year. It 
tells what each great couturier — Worth, Paquin, Douci t, 
Drecoll, Poiret, Francis — is planning for the new season. 
VOGUE, 443 Fourth Ave., NEW YORK 
Conde Nast, Publisher 
25 cents a number 
Twice a month 
34 a year 
24 numbers 
In writing to advertisers please mention House & Garden 
