October, 1913 
HOUSE AND GARDEN 
199 
“It is so easy to dress well— 
—if one only knows how!” 
and with Vogue at hand, it is easy to know how—so easy in fact that dowdiness 
in dress becomes inexcusable. Smart dressing is not nearly so much a matter of 
income as of information—the longest purse does not by any means turn out the 
smartest gown. It is the little things that count — the tiny modifications, the inci¬ 
dentals and accessories. And for just these highly important trifles, the woman 
who realizes the importance of really distinctive dressing turns invariably to her 
But Vogue is far more than a mere authority on little points of fashion and 
passing caprices of style. Vogue is intensely practical! For any woman who 
wishes really to dress well—whether she spends on her clothes $500 or $5,000 
—Vogue is the most practical magazine published. Take, for instance, the next 
two numbers: 
AUTUMN PATTERN NUMBER 
Now On Sale 
A display of 250 patterns, selected models, together with a multitude of 
suggestions as to the newest materials, trimmings and accessories. Besides this 
regular pattern service, Vogue is always glad to have cut to your order a special 
individual pattern of any costume illustrated anywhere in the book. You might 
spend an entire season in Paris haunting the show rooms of the great designers 
and yet not be dressed as smartly and becomingly as you can simply by using 
Vogue and Vogue patterns. 
AUTUMN SHOPPING NUMBER 
Ready October 13th 
All the best things in all the new stocks of all the best shops spread out be¬ 
fore you in one big, attractive catalogue. A personally conducted tour through 
the little shops and the big stores; and a splendid exposition of the work done all 
through the year by Vogue s “Seen in the Shops.” Furthermore Vogue’s shop¬ 
ping service will buy for you, without charge, anything shown in this number or 
any other number, thus giving you the full benefit of the great metropolitan shops 
no matter where you may happen to be. If you are not acquainted with Vogue 
and is economies—this is an excellent number for you to sample. 
25 cents a number 
Twice a month 
VOGUE 
FOUR FORTY-THREE FOURTH AVENUE 
NEW YORK CITY 
Condd Nast, Publisher 
$ 4.00 a year 
24 numbers 
In writing to advertisers please mention House & Garden 
