| r Feiiruary, 1913 
HOUSE AND GARDEN 
155 
for the Coming Year 
Motor Fashions January 1 
Smartest novelties for owner, 
guests, car and driver. 
White and Southern 
Fashions January 15 
The trend of coming styles as seen 
in the Southland. 
Smart Fashions For 
Limited Incomes February 1 
First aid to the fashionable woman 
of not unlimited means. 
Forecast of Spring 
Fashions February 15 
The earliest authentic news of 
the Spring mode. 
Spring Patterns March 1 
Working models for one’s whole 
Spring and Summer wardrobe. 
Spring Dress Materials 
and Trimmings March 15 
How the Spring models shall be 
developed. 
Spring Millinery April 1 
The newest models in smart hats, 
veils and coiffures. 
Spring Fashions April 15 
The last word on Spring gowns, 
waists, lingerie and accessories. 
Bride’s May 1 
Late Spring fashions and special 
bridal interests. 
Summer Homes May 15 
A journey ‘ ‘thro’ pleasures andpal- 
aces” in Newport and elsewhere. 
Summer Fashions June 1 
The final showing of the Summer 
modes that will be. 
European and Travel June 15 
Where to go, how to go, what to 
wear and how to wear it. 
Hot Weather 
Outing Fashions July 1 
The correct wardrobe and equips 
ment for all outdoor sports. 
Vacation July 15 
The perennial interests of Summer 
described and pictured. 
Outdoor Life August 1 
The beau monde at play in N ew- 
port, Bar Harbor and the Berk- 
shires. 
Children’s Fashions August 15 
Outfits for the infant and the 
school boy or girl. 
Autumn Millinery September 1 
A guide to the season’s best ex¬ 
pressions in hats and bonnets. 
Forecast of 
Autumn Fashions September 15 
The first accurate forecast of the 
fashions for Autumn. 
Autumn Patterns October 1 
A grown-up picture book, featur¬ 
ing Vogue’s patterns for Fall and 
Winter. 
Autumn Shopping October 15 
A tour through the best shops of 
two continents. 
Winter Fashions November 1 
Vogue’s dress rehearsal of the 
Winter mode. 
Dramatic and Vanity November 15 
The fine arts that make fair women 
fairer. 
Christmas Gifts December 1 
Vogue’s solution of the Christmas 
Shopping problem. 
Christmas December 15 
Midwinter fashions, festivities and 
frivolities. 
$4 Invested in Vogue 
(* a tiny fraction of your 
loss on one ill-chosen gown) 
May Save You $400 
The gown you buy and never wear is the really expensive 
one ! Hats, furs, boots, gloves that just miss being exactly 
what you want — these are the clothes that cost more than 
you can afford! 
By investing $4.00 in Vogue, you secure INSURANCE 
against wasting this way a single penny of your clothes 
expenditure in the year 1913. 
Vogue’s value is at its greatest now that the time is at 
hand for planning new clothes, The next four numbers 
form a complete guide to a Spring wardrobe of distinc¬ 
tion, individuality and correctness—a guide that not 
only furnishes valuable ideas, but saves costly failures. 
The demand for these Spring Fashion numbers always 
clears the newsstands in a few days. Even though you are 
getting Vogue regularly from your newsdealer, it will pay 
you to reserve in advance these special Spring numbers. 
In fact this is the easiest way for you to prove that Vogue 
will pay for itself—ten, twenty, even a hundred times over. 
Join today the most smartly dressed women in America, 
the women who use Vogue. A whole year of Vogue 
costs $4.00 —an insignificant part of your waste on a badly 
selected hat or gown. But you don’t even have to subscribe. 
Alongside is a column of “Vogue for the Coming Year.” 
Just check with a pencil the numbers that interest you most, 
hand the list to your newsdealer. He will* be glad to see 
that you get them as soon as they are out. 
TRY IT FOR YOURSELF 
Before ordering, even for a short 
period, you may prefer first to 
make Vogue prove that it will more 
than pay itself. Try two or three 
numbers. Here is the coupon. 
Check in numbers you want. Tear 
out. Hand it to your newsdealer. 
. Tear Along This Line . 
M r. N ewsclealer : 
Please reserve for me the Special Early Spring 
Fashion numbers of Vogue checked below. 
Also such additional numbers as I have checked 
in -‘Vogue for the Coming Year.” 
I I SMART FASHIONS.Feb. 1st 
I 1 FORECAST OF SPRING FASHIONS Feb. 15th 
I I SPRING PATTERNS .... March 1st 
I I DRESS MAT. AND TRIMMING March 15tb 
Name and Address 
In writing to advertisers please mention House and Garden. 
