April, 1913 
HOUSE AND GARDEN 
355 
mery 
Number 
Gleaming like a great shop window set in the heart of Paris 
—a window filled with the choicest Spring creations of the 
most notable designers—is this newest number of Vogue. 
In it you will find the characteristic touch of each Parisian master mil¬ 
liner—the verve and charm of Carlier, the forceful originality of Paul 
Poiret, the ever-fascinating conceptions of Suzanne Talbot, the subtle 
witchery of Georgette and Alphonsine. 
But it is not alone for the pleasure of looking through its pages that you 
will want this Millinery number of Vogue. You will want it as a straight 
business investment that will pay for itself a hundred times over. 
Soon, now, you are going to pay $20, $40, $60 for a Spring hat. 
For this $20, $40, $60, you will receive a few dollars’ worth of 
straw, velvet, ribbons, trimmings all the rest of your money will 
go for style and correctness. If your choice is not correct, your 
money is worse than wasted! 
By paying twenty-five cents for the Vogue Millinery number, you can 
insure yourself against wasting a single penny of your Spring hat money. 
In your own home, far from the confusion of t he milliner, \ ogue will 
spread before you, not a few hats from your local stores, but a magnificent 
display of authoritative models made by the world’s best designers and 
CONDE NAST 
3 Fourth Avenue 
Publisher 
New York City 
25 cents a copv 
In writing to advertisers please mention House and Garden. 
