PAUL J. HOWARD’S 
“Flowerland” Novelties for 1937 
FLOWER SEEDS 
Fragrant African Marigolds 
Instead of the usual pungent odor of the Marigold, these remarkable 
new varieties have a definitely sweet fragrance, overcoming the objection 
some people have had to a valuable group of garden flowers. 
CICANTEA SUNSET 
GIANTS 
Not only are the flowers 
the largest ever known in the 
Marigold group averaging 5 
inches and some flowers at¬ 
taining a size of 7 Vz inches, 
but they are produced in such 
profusion that a plant of 
Sunset Giants is one of the 
showiest spots in any garden. 
The flowers are loosely 
formed, very full centered, 
with broad, heavy petals 
gracefully overlapping to 
make a flower of great depth 
and even larger than Dahlia 
Flowered Zinnias. Sunset 
Giants is a mixture ranging 
from deep orange through 
golden orange, deep golden 
yellow, light yellow, lemon 
yellow, and a delightful new 
shade of primrose. Some var¬ 
iation in size may be expect¬ 
ed in its first year of intro¬ 
duction, but they will aver¬ 
age 65% double. 
MARIGOLD—SUNSET GIANTS Packet 25c 
Fragrant Marigolds 
CROWN OF COLD 
Cold Medal 1937 All America Selections. 
An entirely new type of Marigold with a plant 
entirely free of the pungent odor common to 
these flowers. The flowers are attractive and in¬ 
teresting in formation, having a cushion center 
made up of slender interlaced petals, surrounded 
by a ring of broad ray petals. The color is or¬ 
ange throughout. Very free flowering on plants 
about 21/2 feet high. Packet, 35c. 
Petunia 
DAINTY LADY 
Award of Merit 1936, All America 
Selections 
THE NEW YELLOW PETUNIA 
The flowers are of medium size and 
daintily fringed, delicate light yellow deep¬ 
ening to golden yellow at the throat. The 
plants are neat, compact, upright in habit, 
semi-dwarf and very free flowering. Dainty 
Lady is excellent for border use, for bed¬ 
ding, for use in window boxes, and as a 
cut flower. Packet 50c. 
Dwarf Petunia 
BRILLIANT ROSE GEM 
This fairy like miniature petunia is a 
very rich deep rose with a slight suffusion 
of scarlet. The general effect is very bril¬ 
liant and pretty. The plant is neat and 
compact, five to six inches high, literally 
smothered with blooms about two inches in 
diameter. Packet 25c. 
YELLOW SUPREME 
A striking new variety which has already proved 
its worth. On vigorous, freely-branching plants 
about 21/2 feet high, it produces large fluffy, 
well-rounded flowers with broad, loose, full petals 
of a rich creamy lemon-yellow color and having 
a delicately mild honey-like fragrance. Besides 
being a splendid garden plant Yellow Supreme is 
excellent as a cut flower, easily lasting a week 
or more in water. Packet, 25c. 
Morning Glory 
Heavenly Blue 
Improved Strain 
For quickly covering fences, 
trellises or pillars, this bril¬ 
liant new Morning Glory, or 
“Blue Moonflower’’ as it is 
often called, is one of the 
loveliest subjects imaginable. 
This improved strain is earl¬ 
ier flowering, giving a longer 
season of bloom. The color 
is a deep, intense blue shad¬ 
ing lighter toward the center, 
the flowers very large and 
have an added virtue of re¬ 
maining open until late in 
the afternoon. Pkf. 25c. 
Dwarf French Marigold 
DOUBLE HARMONY 
A very charming and distinct type. The flowers 
are quite different from any other marigold, it 
is Scabiosa-like in formation with tubular deep 
orange center petals flanked by broad velvety 
dark maroon guard petals. The plants are dwarf, 
about a foot high, compact, and extremely free 
blooming. Packet, 25c. 
Two New Calendulas 
ART PASTEL SHADES 
An old garden favorite in picotees, shades of 
Apricot, Orange, Cream tones and many other 
tints. The plants are strong growing and even 
in habit, with exceptionally long heavy cutting 
stems, produced in generous quantity on each 
plant. Packet, 25c. 
DOUBLE ORANGE SUNSHINE 
A Chrysanthemum flowered type of loose 
flower form with dainty incurved petals, the color 
is a clear light orange of a vivid and penetrating 
tone. The flowers are of good size, excellent for 
cutting and extremely showy in the garden. 
Packet, 25c. 
Phlox Drummondi 
Giganfea 
ART SHADES 
Award of Merit. All America Selections. 
A new strain of Phlox drummondi with flowers 
an inch and a quarter to an inch and a half in 
diameter. It has a most wonderful range of 
color in soft art shades, salmon, light pink, soft 
rose, light blue, pale violet, light mauve, and 
many other pleasing art shades. The plants stand 
about nine inches high. Packet, 25c. 
TRANSVAAL DAISY 
GERBERA. New Flowerland Transvaal Daisy. The 
Flowerland Gerbera is a new selected strain pro¬ 
ducing flowers four to five inches in diameter 
on stems two to two and one-half feet long. 
This strain contains many new shades not found 
in the ordinary Gerberas: pastel shades of Sal¬ 
mon, Rose, Pink, Carmine, White, Cream, Straw, 
Yellow, Orange, Crimson, Scarlet, Terra Cotta, 
etc. The plants are of very robust habit. Packet 
of 35 seeds, 25c. 
We have a limited amount of seed from our se¬ 
lected stock bed, of choicest and largest flowers, 
surplus over the amount we will replant for our 
own growing. Packet of 35 seeds, 50c. 
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