Paul J.HowardT 
HORTICULTURAL E/'TABU./Tu v ' 
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FLOWER SEEDS—NOVELTIES 
CHINESE W00LFL0WER 
Chinese Woolflower in a new color 
Celosia Childsii 
OLD ROSE 
A most beautiful art-shade is this new color 
in Celosias, one that lends itself to perfection in 
floral arrangements. Old Rose, with a toning of 
russet-orange, best describes the soft but pro¬ 
nounced color of these blossoms. The flower 
heads, like balls of wool, are on good stems, easy 
to arrange in vases and baskets. The branching 
plants grow two to three feet high, and, like 
other Celosias, are very showy in the garden. 
Plant them in a sunny place. Packet, 25e. 
Dwarf Ruffled Petunia 
MARTHA WASHINGTON 
A. nana compacta type nine inches high and 
forms a perfect ball effect. Flowers a beautiful 
blush pink, the center portion strongly veined a 
rich wine red deepening in the throat to dark 
violet. The veining is so unique that the blooms 
resemble a Pelargonium. Suitable for borders, 
bedding, pots or window boxes. Packet, 50c. 
Fantasy Zinnia 
STAR DUST 
Award of Merit, 1937 All America 
Selection. 
A golden yellow selection from the popular 
shaggy Zinnia, Fantasy. The petals are rolled and 
twisted producing effective flowers to delight the 
lover of the unusual. Packet, 25c. 
New Scabiosa Flowered 
Zinnia 
AUTUMN TINTS. Scabiosa flowered Zinnias 
are becoming increasingly popular. They make a 
good cut flower, graceful and easy to arrange. 
This strain which we have named "Autumn Tints" 
is perfect in form of flowers and comes true. 
The real beauty, however, is in the lovely color¬ 
ing of the flowers, which range through all the 
gorgeous autumn foliage tints, orange, bronze, 
russet, dull red, carmine, red, terra cotta and in¬ 
termediate shades. Packet, 25c. 
DWARF DOUBLE ZINNIA 
A perfect cut-flower 
DWARF DOUBLE 
ZINNIA 
SALMON ROSE 
Cut and Come Again. 
The double, medium-sized flowers of 
this splendid Zinnia are perfect for floral 
arrangement in the home, and are pre¬ 
ferred by florists to the giant-flowered 
type. They are produced freely on com¬ 
pact plants, on stems of desirable length 
and in color are a soft, salmon-rose ad¬ 
mired by all. Packet, 25c. 
Seeds of Annual Flowering Plants 
Many of the Choicest Strains of Seed 
which we could formerly only gather in 
sufficient quantities for the raising of our 
fine annual and perennial plants, and for 
limited distribution in Southern California, 
we now make available for gardens all over 
the world—for those who desire excellence 
in floral beauty. It costs much more to 
produce, but only little if any more to buy 
and no more to grow the best. 
ACROCLINIUM. Immortelles. A pretty 
everlasting flower about 15 inches high with 
white or rosy-pink flowers which can be dried. 
Packet 10c. 
ACERATUM. Floss-flower. Favorite bed¬ 
ding and border plant blooming nearly the year 
'round. Easily raised from seed either in fall or 
spring. 
Blue Perfection. 9 inches. The deepest blue 
bedding variety. Packet 10c; Vs <>*• 25c. 
Dwarf White. 6 inches. Fluffy white blossoms. 
Packet 10c. 
Little Blue Star. 4inches high—ideal for bor¬ 
ders. Bright blue. Packet 15c; Va ounce 50c. 
Blue Cap. A very dwarf Ageratum, 4 to 5 inches 
high. Very uniform and free flowering, and 
true blue. Packet, 25c. 
ALYSSUM. Sweet Alyssum. Useful for 
beds, baskets, boxes, and edgings; very sweetly 
scented. 
Little Gem. Dwarf, compact, the best for bor¬ 
ders and low beds. Packet 10c; V4 ounce 25c; 
1 ounce 75c. 
Lilac Queen. Improved extra deep color. Pac¬ 
ket 15c; '/» ounce 35c; 1 ounce 85c. 
Carpet of Snow. A new very dwarf variety not 
over 21/2 inches high, exceedingly fine for low 
edgings, or among rocks, becoming a mass of 
pure white. Packet 25c. 
LITTLE DORRIT. Very compact, 6-inches. 
Packet 15c. 
SEEDS MAILED 
POSTPAID 
NEW ARCTOTIS HYBRIDS 
ALONSOA WARSCEWICZII. Mask Flower. 
Charming plants of bushy, much branched 
habit, about 15 inches high with feathery dark 
green foliage and quaint flowers in racemes, 
brilliant tomato-red. Packet, 15e. 
AMARANTH US. Caudatus. Love - Lies - 
Bleeding. Forms a large branched plant about 
five feet high with curiously drooping flower 
tassels which look like crimson chenille. Packet 
10c. 
Molten Fire. Makes the most brilliant beds im¬ 
aginable during the summer. The color of the 
leaves is so bright the plants suggest molten 
fire. Packet 25c. 
Sunrise. Foliage bronzy crimson. Packet 15e. 
ARCTOTIS. Blue Eyed African Daisy. Very 
easily grown. Silvery foliage, and quantities of 
white daisies, the petals of which are blue on 
the back. Packet 10c. 
NEW ARCTOTIS HYBRIDS 
Another of the lovely flowers which have come 
to us lately from South Africa. The showy daisy¬ 
like flowers come in brilliant assortment of colors, 
orange and bronzy red shades predominating, but 
also containing many lovely shades of rose, cream, 
yellow, and salmon. A novelty for all gardens, 
of easy culture and great beauty, blooming for 
a long season. Packet 25c. 
We search the world for new and bet¬ 
ter strains of flower seed for use in our 
seed packets, and bring to you the finer 
creations of specialists who have devoted 
their lives to the improvemnt of flowers. 
Many of our varieties are imported from 
England, France, and Germany, while others 
are grown for us on the Pacific Coast. 
Page Three 
