PERENNIAL FLOWERING PLANTS 
Paul 0. Howard? 
HORTICULTURAL E/TABLlfrinENT 
r '• J * ■ 
T mm tty — sup cm on r>L.*\rfT*r 
Hardy Perennial Phlox 
For enchanting fragrance and bright lasting 
color in your garden nothing surpasses them. 
Blooming as they do from early summer until fall, 
these hardy perennials bring a great amount of 
lasting joy to the lover of color gardens. They are 
striking in masses especially against a shrubbery 
background or in the open surrounded by a green 
lawn. A few dozen Phloxes planted in a well pre¬ 
pared bed will be a delight to anyone. 
Phloxes become more beautiful year after year as their 
roots become established and form large clumps. Throughout 
the world, they are considered one of the essentials in a beau¬ 
tiful garden, and should be increasingly used in California, 
where they do well in sun or partial shade. While they thrive 
in any good garden soil, they respond immediately to good 
treatme t and will repay the planter for providing a soil which 
has been deeply enriched with well rotted manure and bone 
meal. 
THREE GLORIOUS NOVELTIES 
Chosen from one of Europe’s finest collections, these three 
new varieties from a foremost hybridizer in Germany, are out¬ 
standing among all of the unusually excellent Phlox in Europe or 
America. 
We brought them to America as novelties of distinct worth to 
add to our fine assortment. They are decidedly unusual and strik¬ 
ing in color and have immense trusses of handsome form, made up 
of very large individual florets making a spectacular display. They 
will be a valuable addition to any collection. 
SEPTEMBER GLOW. Luminous carmine-red with orange red center. 
SUNRISE. A most unusual and striking shade of red, reflecting the glory 
of a colorful sunrise. 
VALD JENSEN. Vivid salmon-red, with white eye, forming a beautiful 
and glowing contrast. 
Price of the above three novelties 35c each 
Collection, 1 each, labelled, for $1.00. 
“FLOWERLAND” PHLOX CHOICE COLLECTION 
Price 20c each; $1.80 for ten 
BRIDESMAID. Pure white, with large carmine eye. 
ECLAIREUR. Bright carmine-violet, with lilac center. 
GOLIATH. Bright light purple, with a red eye. 
LEO SCHLAGETER. A new introduction, with large pyramidal trusses of 
brightest red, with dark crimson eye. A spectacular and showy variety. 
LA VAGUE. Lovely pure mauve, with aniline red eye. 
OBERGARTNER REICHENOW. Extra large bright rose. 
MRS. JENKINS. Very .fine pure white. 
PANTHEON. Beautiful bright rose pink with distinct dark eye. 
RYNSTROM. I mmense trusses, superb salmon-rose. 
RHEINLANDER. Large trusses and blossoms of beautiful salmon pink. 
SELMA. Very large trusses, clear bright rose relieved with a carmine eye. 
WANADIS. Delicate lilac. Large flowers in immense trusses. 
PRIMROSES 
We have an unusually fine collection of these charming flowering 
plants which are valuable for pot plants, or for bedding in shady places. 
They are among the most useful winter and spring flowers in California, 
and some of them bloom throughout the summer. 
t AURICULA. (Primula auricula). A new vari¬ 
ety which we have found to be particularly suc¬ 
cessful in the garden. It is an almost continuous 
bloomer and an extremely beautiful thing. The 
flowers are larger than the Polyanthus or Cow¬ 
slips, and come on long stems with many flowers 
on one stem. The colors are distinct and different, 
ranging from the richest coppers and bronze, 
through rose, pink, lavender, violet and bright 
yellow and all have a contrasting zone or eye in 
the center. Delightfully fragrant. 
PRIMULA OBCONICA. This is the variety gen¬ 
erally grown as pot specimens, as they make 
beautiful blooming plants for house decoration. 
It is also splendid in the shady flower bed where 
it is a constant bloomer throughout the winter, 
spring and even into summer. Our strains have 
magnificent large blooms in beautiful rose, pink, 
crimson and lavender shades. 
t KEW GARDEN PRIMROSE. (Primula kewen- 
sis). A splendid winter and spring bloomer. The 
bright yellow flowers are borne in several whorls, 
or large clusters around a tall smooth stem, and 
are bright yellow in color and fragrant. 
t POLYANTHUS. (Primula polyantha). We 
grow the improved English strains. The brightly 
colored flowers are in large clusters and include 
a wide range of hues, reds, blue, yellow, rose, 
and combinations of these colors. 
CHINESE PRIMROSE. (Primula sinensis). One 
of the most beautiful of all Primroses and a fa¬ 
vorite for winter and spring blooming. Especially 
valuable as a pot plant or for the shady out-door 
bed. Our strains of this lovely Primrose produce 
large trusses of beautifully shaped flowers, with 
fluted edges. The colors are rich and varied, and 
include deep crimson, rose, salmon pink, white 
and blue. 
Price of all of the Primroses: 2%-inch pots 
15c each; $1.35 for ten; 4-inch pots 
35c each; $3.15 for ten. 
PRIMULA AURICULA 
Page Twenty-two 
f Especially suited for Rockeries. 
