FLOWERLAND FUCHSIAS 
An Unexcelled Collection Gathered from World-wide Sources 
The rise in popularity of these fine shrubs is more than justified be¬ 
cause for shade and semi-shaded locations few plants are so satisfactory 
or produce as attractive and varied color and form, and are so admirably 
adapted to growing throughout California, or wherever temperatures do 
not fall below 20 degrees. 
As potted plants, many of the varieties are among the finest 
of flowering subjects, thus enlarging their scope of usefulness in gar¬ 
den and indoor decoration. In pots, baskets, and boxes they are 
among the most favored of plants throughout Europe and America. 
Double Flowered Fuchsias 
BARON VON HILLITE. Very large flowers with 
full petals of a distinctive mauve-blue, changing 
to mauve-red as they become older. Sepals rosy 
red. 2Vi-inch pots, 25c; 4-inch, 50c. 
FLOCON DE NEIGE. Very fine pure white pet¬ 
als, loosely arranged; rich red sepals. 21/2-inch 
pots, 15c; 4-inch, 35c. 
GYPSY QUEEN. Marvellous double flowers of 
sensational size, and one of our favorites. Petals 
are lovely soft mauve-rose; sepals rich deep 
crimson. 21,4-inch pots, 35c; 4-inch, 75c. 
MOLESWORTH. Full double, snowy white, scar¬ 
let sepals, attractive light green foliage. Also 
striking in hanging baskets. 2-inch pots, 15c; 
4-inch, 35c. 
NONPAREIL. Large flowers with rich violet 
petals and white sepals; an unusual and beautiful 
flower, blooming freely in the garden, pots or 
hanging baskets. 21/i-inch pots, 20c; 4-inch, 50c. 
ROLLA. This has been an outstanding Fuch¬ 
sia in the last two years as the nearest approach 
to pure white. Lovely pearly white petals sur¬ 
rounded by waxy white sepals, tinted blush. Must 
have cool shady position, best in cool weather. 
2V4-inch pots, 25c; 4-inch, 50c. 
ROYAL PURPLE. The richest colored of all the 
double varieties. Corolla intense, vivid velvety 
purple. The glowing bright scarlet sepals form a 
wonderful contrast. Sturdy, compact growing 
plants. 2l/2-inch pots, 25e; 4-inch 50c. 
Single Flowered Fuchsias 
CORALLE. Large clusters of long tubed rich 
orange flowers are set off by the luxuriant blue- 
green foliage. A Triphylla hybrid and one of the 
most showy garden subjects, covered throughout 
the blooming season with brilliant clusters of 
bloom. 21/2-inch pots, 20c; 4-inch, 35c. 
LITTLE BEAUTY. Freely covered with flowers 
with rich lavender, nearly blue petals, and deep 
pink sepals, this compact, dwarf grower makes 
an ideal pot-plant and foreground subject. 214- 
inch pots, 25c; 4-inch, 50c. 
MME. CORNELLISSEN. Bell shaped flowers, 
long petals white, streaked cerise, sepals crimson. 
Tall growing, bushy, particularly valuable for its 
freedom of bloom and beauty as a flowering 
shrub. 21/2-inch pots, 15c; 4-ineh, 35c. 
OTTO. It would be difficult to find a better 
all-around Fuchsia than this giant flowered single 
variety. It makes a free flowering symmetrical 
plant and is strong growing as a garden shrub. 
Because of its abundance of bloom which re¬ 
mains perfect for a long time and its shapely 
form, it is one of the best of all for pot culture. 
The long corolla is vivid violet-blue, the large 
sepals rich glowing crimson. 2i/ 2 -inch pots, 15e; 
4-inch, 35c. 
STARLIGHT. Petals bright rose-pink, clear and 
lovely, sepals and tube creamy white. The good 
sized flowers are borne in showy abundance on 
shapely plants covered with luxurious large fol¬ 
iage. 21/2-inch pots, 25c; 4-inch, 50c. 
AURORA SUPERBA. Sepals and long tube light 
orange; corolla deep orange-peach. 21/2-inch pots, 
20c; 4-inch, 35c. 
LORD BYRON. The deepest colored variety we 
have. The flaring corolla is dark velvety violet; 
the sepals rich red. Very fascinating. 21,4-inch 
pots, 20c; 4-inch, 35c. 
CORYMBIFLORA. A distinct species from 
Peru forming a large bush laden with huge clus¬ 
ters of bright coral-red flowers each four inches 
long. 2i/2-inch pots, 25c; 4-inch, 50c. 
VENUS VICTRIX. A entirely distinct and in¬ 
teresting sort, of dwarf habit with small foliage. 
Its flowers are small with white sepals and soft 
violet-blue petals; used in a pot, the plants trail 
gracefully over the edges, the abundant little 
blossoms appearing like pendant jewels. 21/2- 
inch pots, 25c; 4-inch, 60c. 
ROSE OF DENMARK. One of the most dainty 
and most lovely of all Fuchsias. The medium 
sized flowers have soft rose petals edged deeper 
rose, and delicate blush sepals prettily reflexed. 
The flowers are freely borne on shapely plants 
with attractive bright green foliage. Quite scarce. 
2V4-inch pots, 35c; 4-inch, 75e. 
SNOWSPRITE. Charming little flowers with 
sepals and petals waxy white, delicately tinted 
blush make this Fuchsia the favorite of many. 
2V4-inch pots, 25c; 4-ineh, 50c. 
From worldwide sources we have gath¬ 
ered Fuchsias for trial in California gardens 
and have grown hundreds of choice varie¬ 
ties—by careful selection and observation 
we have chosen for our catalog just varie¬ 
ties which we deem especially outstanding. 
This list gives a complete choice of 
colors and types for all purposes. 
Besides the Fuchsias listed, we have 
on display at our nursery, many 
many more kinds, in various sizes, 
specimens, and hanging baskets. 
BE SURE TO VISIT PAUL J. 
HOWARD’S DURING FUCHSIA 
SEASON FOR A CORGEOUS DIS¬ 
PLAY OF THESE CHARMING SUB¬ 
JECTS. 
Fuchsias for Hanging 
Baskets 
Of trailing habit, the following Fuchsias 
make handsome specimens in pots, hanging 
baskets and window boxes. 
BALKON. Single flowers of medium size and 
pretty form; petals clear pink, sepals lighter pink. 
21/2-inch pots, 20c; 4-inch, 35c. 
LADY HEYTESBURY. Petals bright rose, cor¬ 
olla pure white, with long white tube. Very at¬ 
tractive. 2i/2-inch pots, 25e; 4-inch, 50c. 
MARINKA. Our introduction which has proven 
to be a most sensational hanging basket type. 
It makes the most brilliant effect imaginable with 
its masses of glowing red blooms, which are near¬ 
ly self-colored. The sepals are spectrum red, the 
petals scarlet-crimson. The flowers are borne 
in such great clusters that the plants become a 
radiant display of ruby glow. 2i/ 2 -inch pots, 25c; 
4-inch, 50e. 
ORANGE GLORY. Very long tube and long 
pointed sepals of delicate salmon-pink; vivid or¬ 
ange petals. One of the most showy. 2'/4-inch 
pots, 20c; 4-inch, 35c. 
PILLAR OF GOLD. A novel and beautiful 
Fuchsia with strikingly colored foliage, gold, 
terra-cotta, red and green. Trains beautifully 
against a wall or trellis, as well as in a hanging 
basket; stands considerable sun. Flowers purple 
and red. 2V4-inch pots, 25e; 4-inch, 50c. 
TRAILING QUEEN. A fine variety with long 
flowers; petals fuchsia red, sepals and calyx tube 
light red. 214-ineh pots, 15c; 4-inch, 35e. 
FUCHSIA COLLECTION 
If you order 10 plants of 
one or assorted varieties 
deduct 10%. 
i 
Sensational New Fuchsia for 1937 
CASCADE 
Among some remarkable new crosses made by Dr. j. B. Lagen 
at La Rochette, we have chosen Cascade as an outstandingly differ¬ 
ent and sensational Fuchsia, to be offered exclusively by Paul J. 
Howard’s in Southern California this year. As its name implies, it is 
I! 
of trailing habit displaying great clusters of the most remarkable t i 
hlnnmc \a /o l->a\/o coon r>ri an\/ F-i irlncia N/lnct nntphlp thp 0rpat | » 
blooms we have seen on any Fuchsia. Most notable is the great 
length of the pointed recurved sepals which are often more than - 
three inches long—the longest of any Fuchsia now grown. They are \ 
a lovely coral-rose in color, while the large corolla which they sur- \ 
round are a deeper, bright rose. A plant in full bloom in a hanging j 
basket, or pot, is irresistible, for its dazzling splendor. 
Price of Fuchsia 
CASCADE 
2!/2 inch pots, 50c; 4 inch pots, $1.00 
l 
f i 
f l 
The Fuchsias listed in 2Vz 
inch pots are well grown, ready 
to transplant into larger pots 
or into the ground. The 4 
inch sizes are shapely, bushy 
plants, usually carrying buds 
and flowers in the blooming 
season. 
In addition to those listed, 
we have the same varieties and 
many others in specimen sizes, 
full of bloom in larger pots 
and hanging baskets on dis¬ 
play for immediate effects in 
your garden. 
Pago Thirty-one 
