We Invite You to Visit Paul J. Howard's "Flowerland" 
PAUL J. HOWARD’S PRIZE PANSIES 
You may have in your own garden these superb pansies of In California sow seed from July until December. Plants In 
huge size and richest colorings, with no more effort than you bloom are always obtainable at "Flowerland" from Sept. 15 to 
would expend in growing ordinary ones. April. Seeds per pkt., 50c; plants 50c per doz., $3.50 per 100. 
V ISITORS to Los Angeles from all over America, in fact from all over the 
world, make it a point to spend at least one day at Paul J. Howard’s 
“Flowerland”, where they receive new inspirations for their gardens. 
They never fail to find new things to take home with them, or to have us 
ship: New plants, shrubs, trees, choicest seeds, bulbs; exquisite new creations in 
pottery, vases, jardinieres, and adornments for home and garden. Whether they 
come from a colder climate, or more tropical one, they find many new possibili¬ 
ties which are adapted to their home and garden. 
Every visitor, almost without fail, no matter how widely travelled, remarks 
that “Flowerland” is the most attractively conceived and cared for horticultural 
establishment they have ever seen, a reputation that Paul J. Howard’s takes pride 
in maintaining. 
VISITORS TO SOUTHERN CALIFORNIA:— 
Make Paul J. Howard’s “Flowerland” one of the certain points of interest 
on your itinerary. You will never regret the time spent, and never forget the 
pleasure and inspiration derived from Paul J. Howard’s “Flowerland”, the Car¬ 
den Center of California, conveniently located in the center of Los Angeles’ most 
fashionable residence and shopping district—seven miles from Downtown Los 
Angeles, two miles from Hollywood, four miles from Beverly Hills. 
If you cannot come to Paul J. Howard’s, Order by Mail—-Have in your own 
garden some of California’s finest seeds, bulbs, plants, trees and other interesting 
items mentioned in this catalog. Your order will have the same careful selection 
and prompt attention as it would if given personally. Paul J. Howard’s Mail Order 
Department packs orders for shipment all over the world. 
Firecracker Aloe 
ALOE CILIARIS. FIRECRACKER ALOE. The leaves are long, narrow and 
graceful, stems climbing, making a beautiful specimen if trained to a stake or 
upon a wall in the patio, porch or window box. Crown in hanging basket or 
window box the long branches will droop far over the edges, and the flowering 
shoots will curve upward like glowing candles from the pendant branches. (See 
colored illustration of these beautiful flowers). By pruning, or keeping in a 
small pot, they may be formed into bushy plants of great interest. Beautiful, too, 
rambling over rocks, or on a wall or bank, in either full sun or shade. Fine potted 
plants, for indoor, conservatory, patio, or garden. Nice potted specimens, 50c. 
FIRECRACKER ALOE 
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