Important Announcement 
p. J. LYNCH, JR. 
NAMED GENERAL MANAGER 
-- 
During 40 years I have grown millions of rose bushes. That 
they “go and grow everywhere’’ is no exaggeration. This city 
is known the world over as “THE ROSE CITY.” 
I am now placing in younger hands the responsibilities of this 
business. My son, P. J. Lynch, Jr., has been appointed General 
Manager of Heller Brothers Company. 
Our reputation for the Best Roses in America, progress, and 
fair dealing will continue as your guarantee of absolute satis¬ 
faction under the management of P. J. Lynch, Jr. 
P. J. LYNCH, JR. 
Ceneral Manager 
Send your rose problems to Mr. Lynch for his personal attention. 
Your patronage and continued approval will not only be gratefully appreciated by me but also by my 
son, P. J. Lynch, Jr. (Signed) P. J. LYNCH, Sr. 
The Famous “ROSES OF NEW CASTLE” for 41 years 
have been grown for the amateur or the beginner and 
are always on their own roots. Their fame is world-wide. 
Crown in large pots or crocks, they are the most rugged, 
healthy, enduring, sure blooming roses now known. Our 
growing methods are not duplicated elsewhere and our 
plants may be planted at any time it suits you. 
Our roses are as much an advance over the ordinary 
rose plant sold today, as the automobile is over the old 
fashioned horse and buggy. 
Kept during the winter in large pots, where they make 
tremendous roots, like trees, and at a temperature just 
above freezing, (nature’s way of resting all plants and 
trees), when planted in the spring in just ordinary, good 
garden soil, they burst into magnificent growth as do all 
winter rested trees and plants and produce their gorgeous 
flowers early and in greater abundance and more con¬ 
tinuously than any other rose plants in the world. 
These plants are free of disease, healthy, enduring, 
pot grown, always on their own roots and may be planted 
as soon as all frost is out of the ground and anytime 
that you wish during the growing season. May, June, July, 
August, September, October and even November up to 
severe freezing. No closed season for planting. Buy them 
whenever it suits you best to plant them. 
These potted roses of ours, on their own roots, have a 
great advantage over dormant, wild root, field grown 
roses, whose season for planting is in the very early spring 
and the very late fall. Our potted rose plants are ready for 
shipment all the year through. Plant them anytime in the 
year. 
Once more let us impress upon you that these are 
potted rose plants with wonderfully strong, active work¬ 
ing roots ready to give immediate results in flowers in 
gorgeous abundance and they may be planted any month 
in the year, wherever you live in the U. S. A., if the 
ground is not frozen. There are no other roses like these 
famous potted “ROSES OF NEW CASTLE” and our low 
prices give you no idea of the value and the pleasure you 
will have from planting them. If you need any special 
help, write us, sending a stamped envelope for reply. 
Buying from us by mail is made easy. If it is not convenient for you to send a Post 
Office Money Order or Check with the order, we will gladly send the goods by Parcel 
Post, C. O. D. Just pay the postman when the goods arrive. We guarantee safe delivery 
to your door. 
HELLER BROTHERS COMPANY 
NEW CASTLE, INDIANA 
P. J. LYNCH, Owner 
To Whom It May Concern:—“Mr. P. J. Lynch, owner of Heller Bros. Company, 
stands high in the business community and does an extensive nation-wide business. 
We recommend him as an honorable, upright business man, whose guarantee may 
be relied upon at all times.” 
Citizens State Bank, New Castle, Ind. 
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