FOREWORD 
In building this catalog we have tried to make it interesting, attractive and worth 
your while to look it over. Above all we have tried to represent facts honestly and 
make prices reasonable. We hope you may retain this copy until our new catalog is 
distributed in the Fall of 1938. 
On this page you will find an announcement concerning a new member of our firm. 
We are making no new introductions of our own this Fall. We already have two 
introductions of our own catalogued herein that we believe are worthy of your trial. 
“Fewer new ones and better new ones” is our motto. We do however offer some 
splendid new varieties by other originators. 
Description of “Beautiful Ohio” page 3. 
Description of “Golden Lancer” page 4. 
“Australian Monarchs” we think are especially good and worthy of consideration 
See pages 5 and 6. 
What We Sell page 6. 
Symposium of Varieties (By American Gladiolus Society) page 7. 
Inspection Certificate page 7. 
You will find brief “Notes” as to soil, planting, harvesting, and storing of Gladiolus 
bulbs. Page 8. 
“Description of Varieties” are on pages 9 to 18 inclusive. 
We take pleasure in calling your attention to our “Prepaid Prices” pages 19 to 26. 
All items ordered from this list will be shipped Prepaid. 
Our “Special Offers” of rare bulbs you will find on page 27. All orders from this 
list are also shipped Prepaid. 
On pages 28 to 30 we offer larger quantities at “Wholesale” prices' which are F. O. 
B. Easton. The quality of the bulbs is the same as offered in our Prepaid list but if 
you can use twenty-five bulbs or more of the same size and variety you may buy them 
considerably cheaper by paying the carrying charges. 
Illinois Gladiolus Society and New England Gladiolus Society page 31. 
“MONEY SAVING COUPONS” will be found in back of this Catalog which will 
save every customer money if used before they expire. They fit any size order. The 
larger the order the greater the saving. 
Read our “Achievement” record inside of back cover. 
Lastly we try to please each and every one of our customers and if for any reason 
your order is not satisfactory please advise us. Thank you. 
ANNOUNCEMENT 
I take pleasure in announcing to our friends and customers a new member of our 
firm. May I present Julian S. Heberling, now and for the past two years a full time 
man on our staff. Son Jack is keenly interested in the business and in the service we 
give our customers, or rather the service our customers pay for. He wants you to 
have value received and a kind feeling in your heart for Heberling’s Gladiolus. He is 
glad to do his part toward promoting better service and increased cordial relations. 
Thank you. J. H. 
