4 
HEBERLING’S GLADIOLUS 
GOLDEN LANCER 
THE WONDER YELLOW 
Introduced by Heberling’s Gladiolus Fall 1936. 
Golden Lancer is the one yellow which has size and yet the shade of yellow which 
will successfully harmonize or contrast with many other varieties. (This point is most 
necessary if a yellow is to be popular commerically and sought after by Florists ) 
Florists are the ultimate market. If they like it, enough said. 
The rose red lines in the throat are one reason why this variety is easily blended. 
Another reason is that the yellow of Golden Lancer is that soft yellow which goes well 
with lavenders, blues and pinks. 
Golden Lancer is one of the most outstanding yellows for commercial use intro¬ 
duced in many years. Florists ask for it and prefer it above all other yellows available 
for makeup work. 
Description—Pinard Yellow, with short delicate lines of rose red in throat, produces 
spikes forty-four to fifty-four inches tall. The florets measure four and one half to five 
inches in size with four to six open flowers. 
The spikes carry from eighteen to twenty-one buds and flowers which are well 
placed on a long flower head. It is a strong, sturdy grower with healthy foliage and 
produces clean healthy bulbs. A good producer of bulblets which germinate almost 
100 %. 
Golden Lancer is destined to go places in a big way and I predict things for this 
variety commercially. 
PRICES 
Per 
No. 1 
No. 2 
No. 3 
No. 4 
No. 5 
No. 6 
Per Bulblets 
1 . 
.$ 0.75 
$ 0.60 
$ 0.50 
$ 0.40 
$ 0.30 
$ 0.25 
10....$ 0.50 
10 . 
. 6.00 
4.80 
4.00 
3.20 
2.40 
2.00 
100.... 4.00 
100 . 
. 50.00 
40.00 
32.00 
25.00 
20.00 
16.00 
1000.... 32.00 
REPORTED AWARDS TO GOLDEN LANCER 
1937 
Awarded Blue Ribbon in the twenty five spike basket class at Beverly, Mass., Show. 
Also awarded Red Ribbon in three spike class at same show. This is one of the largest 
shows in the U. S. with an attendance of 44,000 people. 
Awarded Blue Ribbon in single spike class, Blue Ribbon in the twenty-five spike 
Open Basket Class and a Red Ribbon in the three spike class all at the Illinois Show, 
August 21st and 22nd, Springfield, Ill. 
The following is a quotation from a letter received Sept. 15th, 1937 from Wendell M. 
Myman of Sharon, Mass. 
“I took a few spikes of Golden Lancer into one of Boston’s most prominent Florists 
the other day, and his buyer spoke very favorably of it.” 
"The Cream of the Stock Goes to the Early Buyers" 
