January, 1915 
HOUSE AND GARDEN 
67 
£ 
<D 
£ 
An Old Magazine with a 
New Sparkle 
For nearly half a century LIPPINCOTT’S has been 
one of the “Old Guard” among magazines of 
character and distinction. Now it has passed 
under new editorial management and the coming 
year will be marked by a vigorous forward policy. 
The January number, now ready, is the second 
of the new issues. Get it! Read it! Then you 
will know why this coming year should be a 
LIPPINCOTT year with you! 
The Best of Everything 
Nothing is too good for the New LIPPINCOTT’S 
— that is the motto of its new board of editors, 
and the first number proves it. From the first 
glance at the attractive cover, done in rich colors, 
to the very last page, you will find added sparkle 
and zest. Every story has a plot and a purpose. 
The best work of established authors and the first 
work of new writers of promise will be found side 
by side here. LIPPINCOTT’S has no literary 
axes to grind. Now Issued by 
the Publishers of HOUSE & GARDEN 
The New LIPPINCOTT’S is now issued by the 
publishers of HOUSE & GARDEN, and the pro¬ 
gressive methods of this magazine will be reflected 
in its pages. A year’s numbers will contain over 
1,300 pages of brilliant fiction, articles of current 
interest, crisp sketches, and refreshing humor. 
We shall endeavor to make and keep it “The Stand¬ 
ard Fiction Magazine of America.” 
Try the New LIPPINCOTT’S Half a Year 
for ONE DOLLAR 
We want you to enjoy this splendid magazine for 
yourself. Its visits to your home will be con¬ 
tinually welcome. The many hours of entertain¬ 
ment will abundantly repay the small cost. The 
magazine is regularly .$3.00, but in order to make 
HOUSE & GARDEN readers acquainted with the 
new LIPPINCOTT’S, we will send it to you six 
months for one dollar. 
Just Pin a Dollar Bill to This 
McBRIDE, NAST & CO., Union Square,New York 
I accept your special offer to House & Garden readers of LIPPIN¬ 
COTT’S for six months for $1. Please find money enclosed. Begin 
with the January number. 
Name. 
Street. 
City.... 
IT TELLS YOU HOW 
The February 
ftousie & #arben 
Ideas for the house and 
the garden written so 
that you can understand 
and appreciate them 
'HE heart of the house is the living-room. 
Its decoration in good taste is an index to 
the owner as you will discover in “The 
Essentials of Living-Room Decoration.” 
If As an all-round dog, the Airedale is hard to beat. 
Whatever place you put him in, he’ll come up to 
snuff. Read the article on him next month. 
If These days you’ll think now and then of the 
spring and summer months awaiting you in the 
country. There’s a suggestion, if you are looking 
for a car, in “The Electric in the Suburbs.” 
f Why not efficiency in the flower garden? Make 
your investment and time, labor and expense 
pay a big dividend. For particulars see “The 
Efficient Flower Garden” starting in February. 
If There is a romance in the evolution of houses, 
and romance enough is written in “What Was 
Done With a Five-Room Cottage,” a tale of a 
Southern home. 
If Whence come the flocks of birds we see winging 
their way these months? “Through a Wild Fowl 
Breeding Ground ” tells their story. 
If The wise gardener will spray at least once in 
winter time, for work in this season will save work 
later on, as you discover in “Winter Spraying.” 
^f The personality of a room is the personality of 
the person who lives in it, a rule that applies 
especially to bedrooms, as is shown in an illuminat- 
ingfarticle next month. 
Send Fifty Cents for the 
Next Three Numbers 
McBRIDE, NAST Cj CO., Publishers 
31 Union Square North, New York 
In writing to advertisers please mention House & Garden. 
