The distinguishing characteristic of a masterpiece 
is harmonious perfection. 
Every line in the marble, every color in the picture, every thought in the book, belongs 
to and blends into the complete creation. 
An analysis of White Motor Cars—line by line and feature by feature will bring out 
many thoughts, each one of which will seem to be paramount. 
The complete elimination of the conventional back of the front seat—always awkward in 
appearance — through the accomplishment of the finally-perfect stream-line body, may 
impress many people as an unusually important thing. 
And it is. Yet, in viewing The White the eye is led naturally and easily along until at 
last the mind holds, as in the beginning, the picture of the complete car. 
White leadership is a principle 
Many mechanical features that are “new” 
today were perfected and presented in The 
rWhite long ago. 1909 saw The White with 
thfe first mono-bloc, long-stroke, high-speed 
motor -the very type which now is heralded 
as a sensation. 
In 1910 The White presented the logical left¬ 
side drive with center control, and in 1911 The 
White introduced electrical starting and light- 
at Brf- 
ing with the tremendous advantage of a non- 
stallable engine. 
From time to time other important improve¬ 
ments have been brought out, and today The 
White holds a position peculiar to itself in that 
mechanical excellence has been matched with 
external beauty. 
The latest White Motor Cars are now exhibited 
by all White dealers. 
THE WHITE 
COMPANY 
CLEVELAND 
Manufacturers of Gasoline Motor 
Cars, Motor Trucks and Taxicabs 
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