March, 1915 
HOUSE AND GARDEN 
141 
Here is the first “Gold Standard” 
in Tire Valuation 
S OMEBODY HAD to do it ! 
Because, Tire Price-Lists have been getting into the “Joke” Class. 
Price-Lists were too generally being Printed UP for the sole purpose of being Discounted DOWN 
by the Retailer. 
VALUE was being lost sight of, in the hot Competition as to who could quote the greatest Discount 
OFF Price-Lists padded up for the purpose. 
Absurd, wasn’t it — in an enlightened age like this? 
Goodrich 
“B” 
“C” 
“D” 
“E” 
“ F” 
“G ” 
“H” 
“ j >> 
“J” 
Retail List Price . . 
Goodrich Valuation 
$19.40 
19.40 
$24.35 
19.40 
$24.35 
19.40 
$25.85 
19.40 
$26.20 
19.40 
$26.30 
19.40 
$28.30 
19.40 
$29.90 
19.40 
$30.50 
19.40 
$33.00 
19.40 
Overcharge above “Goodrich 
Standard” prices. 
$4.95 
$4.95 
$6.45 
$6.80 
$6.90 
$8.90 
$10.50 
$11.10 
$13.60 
SIZE 
PLAIN 
TREAD 
SIZE 
SAFETY 
TREAD 
30 x 3 
$9.00 
30 x 3 
$9.45 
30 x 3*4 
11.60 
30 x 3*4 
12.20 
32 x 3^4 
13.35 
32x3*4 
14.00 
33 x 4 
19.05 
33 x 4 
20.00 
34 x 4 
19.40 
34 x 4 
20.35 
36 x 4^4 
27.35 
36x4*4 
28.70 
37x5 
32.30 
37x5 
33.90 
38 x 5^4 
43.80 
38x5>4 
46.00 
Goodrich 
OME reliable Standard, to judge Values by, has been 
badly needed. 
We have the “Temerity” to cut loose from the 
Padded Price-List Procession, and supply it. 
At this writing (Jan. 1st, 1915) nine leading Tire Manu¬ 
facturers Price List (to Consumers) their 34 x 4 Plain 
Tread Tires at following figures (each initial letter rep¬ 
resents a well-known Tire). 
None of these Brands can be proven to average more 
Mileage than GOODRICH Plain-Treads, under similar 
use. 
Now observe the differences in Price. 
BSERVE that the Retail Dealer could “ Discount ” 
the above competing Tire Price-Lists to the extent 
of bottom line (on 34 x 4 Plain-Tread) and still 
give LESS intrinsic Value than GOODRICH when sold 
AT PAR of its List-Price. 
Similar differences, in VALUE, apply, of course, on all 
other sizes. 
Here follows the “Goodrich-Standard” Price-List on 
some of the popular Sizes. You may safely pin your faith 
to it as the Limit of Sure Value . 
OMPARE these Prices carefully with what you have 
paid for other Tires of dependable Make, 
Then ask yourself what YOU ought to do about 
Tires in future. 
Compare these Goodrich “Fair-List” prices, showing 
tremendous reductions with prices you have previously 
paid. 
For instance, old prices on Goodrich 34 x 4, Smooth 
Tread, $24.35. 
Present “Fair-List” price, $19.40. 
Ask your dealer for Users’ Net Price List, showing prices 
on all sizes. 
THE B. F. GOODRICH COMPANY 
Akron, Ohio 
FAIR-USTED Tires 
In writing to advertisers please mention House & Garden. 
