320 
HOUSE AND GARDEN 
May, 1915 
■ 
Steinmy 
' I 'HE ultimate value of a 
A trade-mark, and of the 
advertising of a trade-mark, 
depend absolutely upon the 
merit of the goods which 
bear the trade-mark. 
Therefore you may depend 
upon it that when a manu¬ 
facturer brands his goods, 
thereby identifying them, 
and then advertises their 
identity, he is going to put 
merit into them. He knows 
that if he doesn’t, his first 
sales will be his last. The 
consumer may buy the first 
time on advertising, but he 
buys the next time on sat¬ 
isfaction or not at all. 
The trade-mark makes it as 
easy to avoid the unsatis¬ 
factory as to re-purchase the 
satisfactory. Therefore the 
presumption of excellence 
is always in favor of the 
trade-marked, nationally ad¬ 
vertised goods as against 
the unbranded article of 
uncertain origin. 
The trade-mark of the 
known, established manu¬ 
facturer is for your pro¬ 
tection as well as his. In 
fact it is only because the 
trade-mark protects you 
that it is profitable to him. 
Trade-marks and national 
advertising are the two 
greatest public servants in 
business today. Their 
whole tendency is to raise 
qualities and standardize 
them, while reducing prices 
and stabilizing them. 
MEMBER — QUOIN CLUB 
THE NATIONAL PERIODICAL ASSOCIATION 
A New Volume in the HOUSE & GARDEN Making Book Series 
MAKING WALLS AND CEILINGS 
By H. D. EBERLEIN 
Author of “House Furnishing and Decoration," etc. 
Mr. Eberlein has contributed a new volume to the "Making Series” which discusses 
all types of ceilings employed in the best American examples of home architecture. He 
describes the various kinds of wall treatment, including all the various modifications of 
paneled, plastered, rough .plaster walls, pseudo paneling and lattice work. 
Size 4 RAG inches. 50 cents net. Postage 5 cents. 
McBRIDE, NAST CSt, CO. 31 Union Square North, New York 
at a reasonable figure. There are several 
of these systems, the varying price being 
due to the amount of water desired every 
twenty-four hours. There is a double 
tank that receives the water in its natural 
state, and after passing through the first, 
or receiving tank, is permitted to flow into 
the storage tank, ready for use. 
The supply of soft water is drawn from 
the bottom of the tank, where there has 
been provided a quartz filter, thus insur¬ 
ing an added purification after the water 
has been softened. What is known as 
the precipitating tank is supplied with a 
funnel bottom containing a flush-out 
valve. The treated water passes through 
the center reaction tube of this tank and 
the residue is permitted to pass into a pan 
or any other outlet. One can see at a 
glance the mineral substances that have 
made the water both hard and impure. 
There is an automatic feed-box and a reg¬ 
ulating mechanism that controls the sup¬ 
ply of chemicals to be consumed in 
making the water ready for use. 
Warfield Webb. 
Poultry Work for May 
T HE first of this month is not too late 
to buy day-old chicks, especially 
those of the smaller breeds, like the Leg¬ 
horns and the Anconas. Even Plymouth 
Rocks and Rhode Island Reds may be 
brought into laying in November if they 
are grown rapidly. This is a good month 
to hatch bantams, which are much in favor 
among fanciers. It is hard to raise ban¬ 
tams in cold weather, but easy when the 
weather becomes settled and warm. 
From now on turkey hens may be al¬ 
lowed to sit on their own eggs. Young 
turkeys must have shade on warm days 
and should be kept confined in the morn¬ 
ing so long as the grass is wet. 
Duck eggs run very fertile this month, 
and it is not too late to hatch Indian Run¬ 
ners, which will lay early the coming year. 
For a month or two previous to Easter 
duck eggs sell for from ten to fifteen cents 
more than hen eggs. When duck eggs are 
being set it should be remembered that 
twenty-eight days are required to incubate 
them. 
Before the incubator is put away after 
the last hatch, it should be thoroughly 
cleaned and disinfected. It is a good plan 
to let it stand for a few hours where the 
sun can flood the egg chamber. 
Fireless brooders can be used to advan¬ 
tage at this season. When outdoor brood¬ 
ers are used for very young chickens they 
should be set under trees or protected from 
the sun's rays by some artificial means. 
Otherwise it will be difficult to maintain 
an even temperature in the hover. If an 
electric current is available, the new elec¬ 
tric brooders will be found exceedingly 
convenient, reducing the work of manage¬ 
ment to a minimum. Usually it is possible 
to get special rates on a heating basis. 
It is useless to keep any male birds 
In writing to advertisers please mention House & Garden. 
