104 
House & Garden 
The circulation of Collier’s for 
nearly a year past has approx¬ 
imated or exceeded a million 
copies per week and is now 
firmly established above that 
figure. 
When a magazine passes the mil¬ 
lion mark (and that means being 
read by many more than a mil¬ 
lion persons) all sorts of things 
might appear to be possible. 
But as our plan has always been 
aimed at steady progress, it seems 
unnecessary to change it much just 
because we are bigger and more pros¬ 
perous and more folks are coming to 
our round table. We mean to go on 
very much as we have gone, and to 
take it as an elementary truth that the 
reasons for our present prosperity will 
properly be to-morrow the reasons for 
our further growth. 
If Collier’s can help to build up the 
spirit of constructive nationalism, to 
make the nation more of a nation and 
the citizen more of a citizen, surely 
that will be something worth working 
for. 
CAREY PRINTING COMPANY, INC. 
