Now on 
the newsstands 
Autumn Millinery 
You will soon pay $20, $ 30 , $50 for an autumn hat. For this $20, $30, $50 you receive a few dol¬ 
lars’ worth of velvet, fur, ribbons, trimmings—all the rest of your money will go for style and orig¬ 
inality. Unless vour choice is correct your money is wasted. 
Vogue’s Millinery Number will insure the correctness of your choice. It gives you the character¬ 
istic touch of each Paris milliner; the verve of Poiret, the fire and dash of Suzanne Talbot, the subtle 
originality of Georgette and Reboux. You will find, too, the new coiffures that go with the new hats. 
At your convenience you may see exactly what the smart world will soon be wearing. 
Forecast of Autumn Fashions 
Dated 
September 15 
The really expensive gown is the gown you buy and never wear; the really expensive hat is the hat 
you wear only because it is bought and cannot be returned. Will you pay $2 to insure yourself 
against costly mistakes in the choice of your autumn gowns and hats? 
By paying $2, a tiny fraction of your loss on only one ill-chosen hat or gown, you will have Vogue 
continually at your side during the next six months; you will be sure of distinction in your dress; and 
you will practically insure yourself against costly mistakes in the choice of your wardrobe. 
YOU WILL RECEIVE 
THESE TWELVE NUMBERS 
Forecast of Autumn 
Fashions Sept. 15th 
The first of the autumn mode 
from the best designers. 
O ° fc 
Autumn. 
‘Patterns', °} Oct. 1st 
Vogue’s Unliual catalog of 
dress patterns covering the 
entire Fall and Winter mode. 
Wintery / 0 
Fashions 0 ° ct - 15th 
; cThe^inter mode at its height 
c bsjrausdvely discussed. 
Shops Nov. lst 
A personally conducted tour 
through the world’s best shops. 
Vanities Nov. 15th 
New discoveries for the vanity 
box and toilet table. 
Gifts Dec. lst 
Vogue’s solution of the Christ¬ 
mas gift problem. 
Christmas Dec. 15th 
Festivities and frivolities of 
Christmas. Highlights of 
the metropolitan social, dram¬ 
atic and musical seasons. 
Lingerie J an - lst 
Everything in fine linen for 
wardrobe and linen closet. 
Motor and 
Southern Jan - 15th 
Earliest hint of coming spring 
and summer styles—new mo¬ 
tors and motor garments. 
Spring Dress 
Materials Feb - lst 
The fabrics from which the 
season’s smartest gowns will 
be made. 
Forecast of Spring 
Fashions Feb. 15th 
A complete and accurate re¬ 
view of the mode of 1915 . 
Spring 
Patterns Mar. 1st 
Working models for the spring 
and summer wardrobe. 
All You Have to Do — 
write your name and address, tear off the coupon, en¬ 
close $ 2 , and mail to Vogue. You will receive first the 
Forecast of Autumn Fashions Number, and after it, 
issue after issue, the other eleven great numbers of 
Vogue listed here. 
-■Tear along this line- 
VOGUE, 443 Fourth Ave., New York 
For the $2 enclosed, send me the Forecast of Autumn Fashions Number, 
and the eleven numbers that will follow, as offered in House & Garden for 
September. 
Name 
Street 
City. 
